Baker Hostetler's website was singled out for its branding presence in the article, "Law Firm Websites That Work," which was published in the April 2009 edition of the ABA Journal.
Several experts in Internet presence were asked to recommend websites they feel work well, and Burkey Belser, president of Greenfield/Belser, a professional services marketing firm based in Washington, D.C., selected Baker Hostetler's website for its branding effort.
According to Belser, "It's almost impossible to find law firm websites that effectively succeed in the all-important job of branding the firm—creating a distinct identity based on a promise of value that is different from any other . . . My job was to discover an exemplar of effective branding. I'm giving the nod to Baker & Hostetler."
Belser continued, "Here's what I like: Baker & Hostetler follows our three rules of an effective site: 1) Have a purpose. What do you want the reader to do? 2) Create a dialogue with the reader. 3) Position yourself as important, confident and a leader. How does the firm achieve that goal? First, with a distinct market position on the home page: 'counsel to market leaders.' If you don’t believe that, then just drop below to the proof points that rotate through ('10 of the Fortune 25' and other stories) plus the names of those 25 and other 'dynamic leaders.' Yes, the leaders are self-described as such by the firm, but there’s enough proof to convince me to read on."
To read the full article from the ABA Journal website, click here.