Eduardo M. Carreras

Of Counsel

Atlanta
T +1.404.459.5643
F +1.404.459.5734

Overview

Ed Carreras is a seasoned intellectual property lawyer whose practice includes prosecution, portfolio management, information technology and transactions, with an emphasis on the use of intellectual property as a strategic business asset. Ed regularly negotiates and counsels clients with respect to open innovation/joint development agreements, sourcing agreements, information technology agreements, and IP matters related to mergers and acquisitions. Ed also counsels clients in trade secret-related matters.

Prior to entering private practice, Ed was Chief Intellectual Property Counsel for The Coca-Cola Company, with responsibilities including patents, trademarks, trade secrets, procurement, and information technology matters. He also was general counsel of a manufacturing subsidiary. Ed currently serves as outside general counsel of The Special Interest Group for IIAS Standards (SIGIS), a standard-setting organization.

Select Experience

  • Represented client in the negotiation of a $200 million enterprise resource planning software license agreement and a $500 million implementation agreement.
  • Conducted intellectual property due diligence and represented client in the negotiation of intellectual property provisions in a joint venture agreement involving two Fortune 100 companies.
  • Represented client in the negotiation of a manufacturing joint venture in China.
  • Represented client in the negotiation of a joint development agreement for a sweetener-related bioassay technology.
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Experience

  • Represented client in the negotiation of a $200 million enterprise resource planning software license agreement and a $500 million implementation agreement.
  • Conducted intellectual property due diligence and represented client in the negotiation of intellectual property provisions in a joint venture agreement involving two Fortune 100 companies.
  • Represented client in the negotiation of a manufacturing joint venture in China.
  • Represented client in the negotiation of a joint development agreement for a sweetener-related bioassay technology.
  • Represented client in negotiating a joint development agreement for packaging-related technology.
  • Represented client in negotiating a beverage bottling and distribution agreement.
  • Drafted and negotiated a global Enterprise Resource Planning (ERP) software license agreement and an ERP software implementation agreement for a Fortune 500 company.
  • Drafts and negotiates software license agreements, Software as a Service agreements, application development agreements, web development agreements, and service-level agreements.

Recognitions and Memberships

Memberships

  • American Bar Association
  • State Bar of Georgia
    • Technology Law Section
    • Intellectual Property Section
    • Franchise and Distribution Section

Community

  • Goodwill of North Georgia
    • Secretary
    • Strategic Planning Committee: Chair

Industries

Prior Positions

  • The Coca-Cola Company: Chief Intellectual Property Counsel

Admissions

  • U.S. Patent and Trademark Office, Registration No. 28,197
  • Georgia

Education

  • J.D., University of Miami School of Law, 1978
  • M.S., Aeronautical Engineering, Air Force Institute of Technology, 1975
  • B.S., Mechanical Engineering, University of Miami, 1972