Influencer marketing continues to grow as a key brand strategy and is expected to become a $15 billion dollar industry by 2022. Legal compliance with FTC requirements remains a top priority but as agreements with influencers become more complex, structuring those agreements to avoid having your influencers classified as employees is increasingly important.
In this webinar, Linda Goldstein, co-leader of BakerHostetler’s Advertising, Marketing and Digital Media team, and Todd Lebowitz, leader of BakerHostetler’s Contingent Workforce team and a member of our Labor & Employment practice, discuss:
- Recent industry trends in Influencer Marketing
- Current regulatory risks and trends
- Independent contractor misclassification risks
Webinar Recording
1.0 CLE credit available
Please contact Jill Madeo at jmadeo@bakerlaw.com with any questions.