Jeewon Kim Serrato is co-lead of the Digital Transformation and Data Economy team. Jeewon's practice focuses on guiding organizations through periods of transformation and change, whether it is driven by innovation or crisis management. She counsels clients in the areas of consumer privacy, cybersecurity, data monetization and data science to help clients identify unique value propositions and further market differentiation.
Drawing from her experience working on Capitol Hill and serving as head privacy executive for a global data broker and a publicly-traded financial services company with $3.5 trillion in assets, Jeewon assists clients in pivoting their business models, accelerating growth as a new business, and developing strategic exit or divestiture plans.
Jeewon understands how digital strategy and data assets can shape the direction of business's corporate roadmap and advises C-suite level executives on the impact critical business events involving technology and data can have on the employees, customers and the bottom line. Jeewon has led initiatives to design and execute compliance programs for international corporations, as well as negotiate cross-border M&A deals, and advise on high-stakes investigation and dispute matters. She has a thorough understanding of U.S. and global privacy regulations, including the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR). Utilizing this knowledge, she helps companies create enterprise-wide privacy and data strategy programs from the ground up, assists in testing critical vulnerabilities and performs risk assessments. Having handled and managed hundreds of data breach incidents and internal investigations, she also works with companies to prepare crisis management policies and data breach response plans.
Jeewon currently serves on the U.S. Department of Homeland Security Data Privacy and Integrity Advisory Committee and on the California Lawyers Association's Antitrust, UCL & Privacy Section Executive Committee. She maintains an active U.S. Secret Clearance. She is also co-author of the International Association of Privacy Professionals (IAPP) publication, Data Processing Agreements: Coordination, Drafting and Negotiation (2019) and an editor for the IAPP California Consumer Privacy Act training.