Jeewon Kim Serrato is co-lead of the Digital Transformation and Data Economy team, California Leader of Digital Assets and Data Management Group and co-lead of the U.S. Consumer Privacy practice at BakerHostetler. Jeewon’s practice focuses on guiding organizations through periods of transformation and change, whether it is driven by innovation or crisis management. She counsels clients in the areas of consumer privacy, cybersecurity, data optimization and data science.
Drawing from her experience working on Capitol Hill and serving as head privacy executive for a global data broker and a publicly traded financial services company with $3.5 trillion in assets, Jeewon assists clients in pivoting their business models, accelerating growth as a new business, and developing strategic acquisition, exit or divestiture plans.
Jeewon understands how digital strategy and data assets can shape the direction of business's corporate roadmap and advises C-suite level executives on the impact critical business events involving technology and data can have on the employees, customers and the bottom line. Jeewon has led initiatives to design and execute compliance programs for international corporations, as well as negotiate cross-border M&A deals, and advise on high-stakes investigation and dispute matters. She has a thorough understanding of U.S. and global privacy regulations, including the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR). Utilizing this knowledge, she helps companies create enterprise-wide privacy and data strategy programs from the ground up, assists in testing critical vulnerabilities and performs risk assessments. Having handled and managed hundreds of data breach incidents and internal investigations, she also works with companies to prepare crisis management policies and data breach response plans.
Jeewon formerly served on the U.S. Department of Homeland Security Data Privacy and Integrity Advisory Committee and as Inaugural Chair of the California Lawyers Association’s Privacy Law Section Executive Committee. She maintains an active U.S. Secret Clearance. She is also co-author of the International Association of Privacy Professionals (IAPP) publication, Data Processing Agreements: Coordination, Drafting and Negotiation (2019) and the “International Personal Data Protection and Cross-Border Data Transfers” chapter of Privacy Compliance and Litigation in California (2021), a publication the Continuing Education of the Bar (CEB), a non-profit program of the University of California.