Alan Friel Analyzes FTC Guidelines on Social Media Marketing

Articles / January 2, 2010

Partner Alan Friel authored an article published in the Winter 2009/2010 issue of M/E Insights. The article, “Growing Promotional Use of Social Media in the Government’s Crosshairs: The New FTC Guidelines,” discusses the Federal Trade Commission (FTC) guidelines designed to curb the abuse of social media by marketers. Friel writes:

[T]he FTC is placing the risk of viral and social marketing’s lack of control on marketers and their agencies, and telling them that they had better institute sound policies and practices to make reasonable efforts to prevent activities that may result in consumer confusion.