Articles

Alan Friel and Niloufar Massachi Author Article on Cross-Device Tracking and the Internet of Things

Articles / November 29, 2017

BakerHostetler Partner Alan Friel and Associate Niloufar Massachi authored the article “Cross-Device Tracking and the Internet of Things,” which was distributed at the Association of National Advertisers/Brand Activation Association 2017 Marketing Law Conference, Nov. 13 - 15, 2017, in Chicago. The article summarizes the state of the law in the U.S. and highlights issues for manufacturers and marketers related to tracking and targeting consumers via their communications and other devices and activities.

Read the article.