Partner Alan Friel authored an article published November 30, 2009, in Adweek. The article, “Navigating FTC’s Guidance on Social Media Marketing,” discusses the Federal Trade Commission’s (FTC) guidelines for advertisers who make use of social media. Friel writes that because of the FTC’s interest in curbing false or misleading claims on social media:
[E] very company, and all PR, marketing and advertising agencies that utilize social media for promotional activities, should have and enforce policies and practices for the use of social and other evolving media, as well as use by its employees, spokespersons, vendors and agents. This includes policies regarding how consumers are engaged, educated, monitored and handled.
Read the article.