Articles

Alan Friel, Stephanie Lucas Article Examines FTC Enforcement Regarding Social Media Influencers

Articles / January 9, 2018

Partner Alan Friel and Associate Stephanie Lucas authored an article published in the January 2018 issue of Internet Law & Strategy, a Law Journal newsletter. The article, “Influencing the Influencers,” discusses how advertisers use social media influencers to promote brands and products through various platforms. The Federal Trade Commission (FTC) requires disclosure of “material connections” between brands and influencers and has begun to bring enforcement actions against alleged violators.

Friel and Lucas review the FTC’s actions and conclude: “Based on the FTC’s comprehensive published guidance on social media material connections and adequate disclosures, it is imperative brands, advertisers and influencers conduct social media endorsement campaigns in a legally compliant and transparent manner.”

Read the article (registration required).