Deborah Wilcox Examines Trademark Issues Surrounding Celebrity Nicknames

Articles / May 18, 2016

Partner Deborah Wilcox authored an article published May 15, 2016, in the INTA Bulletin, a publication of the International Trademark Association. The article, “What’s in a (Nick) Name: When Celebrity Nicknames Become Trademarks,” discusses the trademark implications of popularly generated nicknames for sports figures, entertainers and other celebrities. Wilcox reviews several trademark disputes and concludes:

Trademark practitioners should file applications for their celebrity clients’ nicknames, or even their fans’ nicknames, to protect the celebrities’ right to control merchandising associated with those names. Monitoring trademark filings for opposition, and enforcing rights against unauthorized users, is also an important aspect to protect these new brands.

Read the article.

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