Articles

Friel, Bohorquez and DeMeola Author Paper on FTC's Increased Scrutiny of Social Media Promotional Marketing

Articles / November 11, 2015

Alan Friel, Fernando Bohorquez and Zack DeMeola authored "FTC's Updated FAQ for Endorsements and Testimonials: Implications for Social Media Promotions and Sponsored Content," distributed at the Brand Activation Association / Association of National Advertisers Legal Conference held November 9-11, 2015. The article covers the FTC's increased scrutiny of social media promotional marketing and native action through enforcement actions, and updated guidelines. Best practices and additional resources are included in the article. 

Read the article.