Articles

Friel, Lucas Offer Best Practices for Brands Using Native Advertising and Influencer Marketing

Articles / May 3, 2017

BakerHostetler Partner Alan Friel and Associate Stephanie Lucas, along with Andy Marcus, general counsel and head of business affairs for theAudience, Inc., authored an article for the May 2017 edition of Los Angeles Lawyer magazine. In the article, “Do Tell: Targeting native advertising and influencer marketing, the FTC mandates ‘clear and conspicuous’ disclosure guidelines,” the authors address the use of social media “influencers” and native advertising. They explain how Section 5 of the FTC Act applies to these types of advertising, summarize the FTC’s recent guidance and enforcement actions, and offer best practices for brands employing this type of advertising.

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