Articles

Jeewon Kim Serrato Co-Authors Article on CCPA's Non-Discrimination Requirement

Articles / October 12, 2020

Partner Jeewon Kim Serrato co-authored an article published Oct. 9, 2020, by the California Lawyers Association. The article, “Privacy, Pricing, and the Value of Consumer Data: The Complex Nature of the CCPA’s Non-Discrimination Requirement,” discusses the consumers’ right to privacy and non-discrimination under California Consumer Privacy Act; the ability to offer competitive prices and marketing incentives to meet consumer demands; and the opportunity to earn revenue from the consumer data companies may be able to collect, sell and retain.

Read the article (registration required).