Jeewon Serrato Co-Authors Article on CCPA and Competition Issues

Articles / January 21, 2021

Partner Jeewon Serrato co-authored an article published in the January 2021 issue of CPI Antitrust Chronicle. The article, “CCPA and Competition: The Value of Consumer Data, Privacy, and Pricing,” discusses the California Consumer Privacy Act (CCPA) and the complexities that businesses will face as they navigate the need to ensure consumers’ right to privacy and non-discrimination; the ability to offer competitive prices and marketing incentives to meet consumer demands; and the opportunity to earn revenue from the consumer data they may be able to collect, sell, and retain.

Read the article.