Red Horowitz Article Provides Guidance on Creation, Use of Character Brands

Articles / June 10, 2021

Partner Robert “Red” Horowitz authored an article published by World Trademark Review on June 10, 2021. The article “Character Brands, Mascots and Cancel Culture: A Step-by-Step Guide to Creating, Policing, Licensing and Retirement” provides an in-depth exploration of issues relating to the creation and clearance of character brands, promotion and, if necessary, best practices for retiring them.

Read the article (registration required).