AD-ttorneys@law Webinar – Consumer Regulatory Update

Events / Thursday, June 20, 2019

On Thursday, June 20, 2019, BakerHostetler's Advertising, Marketing and Digital Media team hosted a webinar, "AD-ttorneys@law Webinar – Consumer Regulatory Update." Amy Ralph Mudge, co-leader of the Advertising, Marketing and Digital Media practice, discussed current consumer regulatory developments and trends with featured guest Mary K. Engle, associate director for advertising practices at the Federal Trade Commission. They shared insights and guidance on a host of hot topics, including:

  • Advertising enforcement in the Simons-led FTC
  • Enforcement in the area of consumer reviews, including the first cases under the Consumer Review Fairness Act
  • New cases alleging undisclosed compensated reviews
  • Remedies and redress in substantiation cases
  • “Made in USA” enforcement
  • Loot boxes, and more

For more information, please contact Geri Clark at

Webinar Recording


In The Blogs

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AD-ttorneys Law Blog
FTC Takes a Peek at Loot Box Regulation
By Carolina A. Alonso
October 11, 2019
How many times have you felt the thrill of buying a lottery ticket? What about the excitement before opening a sealed pack of baseball cards or the curiosity before diving for a mystery prize in a cereal box? Now imagine digitalized...
AD-ttorneys Law Blog
CCPA Regs: “This is the meat on the bones….”
October 10, 2019
For our readers who are following and interested in CCPA developments (and what advertiser is not!?), please see today’s post in the Data Privacy Monitor summarizing the hot off the presses proposed implementation regulations. The draft...
AD-ttorneys Law Blog
FTC on Influencers and Consumer Reviews from the NAD Conference
September 27, 2019
Earlier this week at the National Advertising Division (NAD) annual advertising law conference, Mamie Kresses, a senior attorney in the Bureau of Consumer Protection, Advertising Practices division at the Federal Trade Commission (FTC)...
AD-ttorneys Law Blog
Are Made in USA Chickens Worthless? These and Other Deep Questions from the FTC's Made in USA Workshop
By Amy Ralph Mudge, Randal M. Shaheen
September 26, 2019
Today the Federal Trade Commission (FTC) hosted a half-day workshop looking at Made in USA claims and the FTC’s guidance and enforcement. For those who want to watch “all or substantially all” of the event, the videos and materials can be...
AD-ttorneys Law Blog
Lead Generation Leads to FTC Settlement
By Amy Ralph Mudge, Randal M. Shaheen
September 3, 2019
There is nothing particularly new about the idea of lead generation in marketing. Companies have from the very beginning paid their own employees or paid others to help find prospects for their goods and services. However, in today’s...