Events

AD-ttorneys@law Webinar – NAD: 2019 Year in Review

Events / Thursday, Dec. 12, 2019

On Thursday, Dec. 12. Linda Goldstein and Amy Ralph Mudge, co-leaders of BakerHostetler's Advertising, Marketing and Digital Media practice, hosted a webinar discussing this year's most important NAD cases and trends with guest Laura Brett, Vice President of the National Advertising Division. Topics included:

  • Comparative challenges in highly competitive industries.
  • Best practices for product testing.
  • The fine line between puffery and objective claims.
  • Consumer perception surveys.
  • Use of consumer reviews and star ratings.
  • Influencer post best practices and watchouts.
  • FTC referrals.
  • The impact of new procedural changes.

Presentation Materials >>

Recorded Webinar

For more information, please contact Geri Clark at gclark@bakerlaw.com.