CLE Webinar: Marketing, Promoting and Pricing Your Products During the Pandemic

Events / Thursday, April 23, 2020
1:30 p.m. -2:30 p.m. EDT

For some companies, the COVID-19 pandemic has meant trying to cope with flying-off-the-shelf demand; for others, it has meant retail shutdowns, force majeure and trying to find creative new ways to keep sales afloat. For all of us, it has been a time of tremendous challenges.

BakerHostetler partners Linda Goldstein, Randy Shaheen and Ann O’Brien discussed several trending marketing, promotion and pricing issues, including:

  • Contractual implications
  • Price gouging
  • Is it business as usual at the Federal Trade Commission, state attorney generals’ offices and the National Advertising Division?
  • FTC warning letters
  • Implied health claims
  • Department of Justice restrictions on competitor collaborations in developing and marketing products

This program is approved for one hour of general credit in California, New York, Pennsylvania, and Texas. Credit is available via reciprocity in New Jersey and may be applied for in some states as requested.

For questions, contact Geri Clark at

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