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BakerHostetler Mergers and Acquisitions Team Advises Barnes & Noble Education in Acquisition of LoudCloud Systems

News / May 21, 2016

A BakerHostetler Mergers and Acquisitions team led by Partner Steven Goldberg represented Barnes & Noble Education, Inc., (NYSE: BNED) in its acquisition of all of the assets of Dallas-based LoudCloud Systems, Inc., a sophisticated digital platform and analytics provider to clients in higher education, the for-profit sector and K-12 segment. Members of the team included Partners Jerry Ferguson and Betsy Smith, and Associates Ian Cohen, Alan Pate and Sean Harrigan.

The deal helps Barnes & Noble Education, one of the largest contract operators of bookstores on college and university campuses in the U.S. and a leading provider of digital education services, develop a sophisticated online educational platform using LoudCloud’s competency-based courseware platform, a learning analytics platform, an e-reading product and a learning management system. LoudCloud’s software captures and analyzes key behavioral and performance metrics from students, allowing educators to monitor and improve outcomes. Using the software’s real-time analytics and comprehensive dashboard, educators can identify and correct student challenges earlier in the learning process.

“The acquisition of LoudCloud will be a key asset for Barnes & Noble Education’s digital strategy, better positioning it as a leader in the rapidly growing multi-billion dollar market for digital products and services,” said Kanuj Malhotra, chief operating officer, digital education, Barnes & Noble Education. “LoudCloud’s impressive portfolio of products and strong operating team will enable us to address the growing and diverse demands of our clients in the dynamically changing education industry.”

The deal closed on March 8, 2016.

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