Despina Kartson Discusses Need for Business Development Investment

News / July 9, 2020

Chief Marketing Officer Despina Kartson was featured in an article published by Bloomberg Law on July 9, 2020. The article, “Law Firms Should Focus on Business Development Hiring in Pandemic,” reports on how BakerHostetler is focusing on business development during the COVID-19 pandemic.

Kartson told the publication that she believes in-person client events will be replaced with virtual webinars and meetings and that it is likely these changes will continue for the foreseeable future. This will require new ways of building client trust and relationships, an important function for marketing and BD departments.

Kartson also said this is a good time for firms to invest in business development (BD) initiatives and make sure the talent is there to support attorneys. “If firms want to succeed long term, they need BD talent to help them understand what clients need and to showcase their expertise. This will be even more imperative in the post-COVID business environment,” she said.

Read the article (registration required).