News

Laura Jehl Explains How Blockchains Can Combat Online Advertising Fraud

News / January 4, 2019

Partner Laura Jehl is quoted in an article published by Bloomberg Law on Jan. 4, 2019. The article, “Online Advertisers Embrace Blockchain to Fight Fraud,” discusses how a growing number of startups are using blockchain technology to combat online advertising fraud. Jehl told Bloomberg that blockchain allow advertisers to verify how many online ads have been place, where they appear, how many times they are clicked on, and what type of consumer is seeing them. “Everyone can see the same information and spend less time arguing about what ran where,” Jehl said.

Read the article (registration required).