Niloufar Massachi

Associate

Los Angeles
T +1.310.979.8407
F +1.310.820.8859

Overview

Nilou Massachi focuses her practice on data privacy, data protection, cybersecurity, and consumer protection law, advising clients on compliance with federal and state privacy laws and digital advertising regulatory programs. She also counsels clients on how to respond to security incidents, including addressing notification obligations and regulatory investigations and developing incident response plans. Her experience includes substantive research and analysis on and application of data privacy laws, including the California Consumer Privacy Act (CCPA), the California Shine the Light Act, the California Online Privacy Protection Act (CalOPPA), the Video Privacy Protection Act (VPPA), and the Children’s Online Privacy Protection Act (COPPA).

Nilou draws on her experience to advise clients on preparing for the CCPA, as well as other potential state and federal laws that require greater transparency and choice, working collaboratively with clients to design and implement information governance and privacy compliance programs.

Select Experience

  • Regularly develops and revises website and mobile application privacy policies and terms of use and conducts data practice assessments and audits.
  • Counsels clients across a variety of industries on compliance with requirements set by self-regulatory programs, including the Digital Advertising Alliance’s enhanced notice requirements for precise location and cross-device interest-based advertising.
  • Advises clients on advertising laws, e-commerce platforms, and data collection practices across a variety of technological mediums.
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Experience

  • Regularly develops and revises website and mobile application privacy policies and terms of use and conducts data practice assessments and audits.
  • Counsels clients across a variety of industries on compliance with requirements set by self-regulatory programs, including the Digital Advertising Alliance’s enhanced notice requirements for precise location and cross-device interest-based advertising.
  • Advises clients on advertising laws, e-commerce platforms, and data collection practices across a variety of technological mediums.
  • Represents clients on a diverse set of litigation matters, including drafting and analyzing a variety of pleadings while conducting research on a diverse set of commercial litigation issues.

Recognitions and Memberships

Admissions

  • California

Education

  • J.D., University of California, Los Angeles School of Law, 2017; Journal of International Law and Foreign Affairs, Staff Editor; Women's Law Journal, Staff Editor
  • B.A., Political Science and Communication Studies, University of California, Los Angeles, 2014; summa cum laude

Blog

In The Blogs

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Data Privacy Monitor
Attempt to Expand CCPA Private Right of Action Fails, While Bills Exempting Employee Data and Otherwise Refining CCPA Advance
By Taylor A. Bloom, Alan L. Friel, Niloufar Massachi
June 5, 2019
Over the past several weeks, the California State Assembly has voted in favor of advancing to the California Senate bills that would narrow the reach of the California Consumer Privacy Act (CCPA). Senate bills did not fare as well and have...
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Data Privacy Monitor
Washington Privacy Act Dies in the House While California Continues to Consider Refinements to the CCPA
By Shea M. Leitch, Niloufar Massachi
May 6, 2019
After passing the Senate nearly unanimously, the Washington Privacy Act (SB 5376) has stalled in the House of Representatives. The bill failed to achieve passage out of committee by the April 17 deadline for consideration of bills...
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Data Privacy Monitor
California Assembly Privacy Committee Votes in Favor of Advancing CCPA Amendments
By Alan L. Friel, Niloufar Massachi
April 30, 2019
Last Tuesday, the California Assembly’s Committee on Privacy and Consumer Protection (Assembly Privacy Committee), which has jurisdiction over matters related to privacy, the protection of personal information and information technology...
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Data Privacy Monitor
Additional California Bill, AB 25, Proposed to Further Amend the CCPA
By Taylor A. Bloom, Alan L. Friel, Niloufar Massachi
April 4, 2019
On March 25, Assembly Member Chau introduced Assembly Bill 25 (AB 25), which proposes to amend a section of the California Consumer Privacy Act (CCPA), set to take effect on Jan. 1, 2020. This amendment would expressly exclude employees...
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Data Privacy Monitor
Increased Scrutiny on Notice and Choice for Use of AD Profiling, Especially Using Mobile Location Data
By Taylor A. Bloom, Alan L. Friel, Niloufar Massachi
March 20, 2019
Are you an app publisher or do you advertise via mobile apps or obtain marketing data that originates from them? If so, you need to beware that regulators and consumer protection authorities are taking action against companies with regard...
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