Niloufar Massachi

Associate

Los Angeles
T +1.310.979.8407
F +1.310.820.8859

Overview

Nilou Massachi focuses her practice on data privacy, data protection, cybersecurity, and consumer protection law, advising clients on compliance with federal and state privacy laws and digital advertising regulatory programs. She also counsels clients on how to respond to security incidents, including addressing notification obligations and regulatory investigations and developing incident response plans. Her experience includes substantive research and analysis on and application of data privacy laws, including the California Consumer Privacy Act (CCPA), the California Shine the Light Act, the California Online Privacy Protection Act (CalOPPA), the Video Privacy Protection Act (VPPA), and the Children’s Online Privacy Protection Act (COPPA).

Nilou draws on her experience to advise clients on preparing for the CCPA, as well as other potential state and federal laws that require greater transparency and choice, working collaboratively with clients to design and implement information governance and privacy compliance programs.

Select Experience

  • Regularly develops and revises website and mobile application privacy policies and terms of use and conducts data practice assessments and audits.
  • Counsels clients across a variety of industries on compliance with requirements set by self-regulatory programs, including the Digital Advertising Alliance’s enhanced notice requirements for precise location and cross-device interest-based advertising.
  • Advises clients on advertising laws, e-commerce platforms, and data collection practices across a variety of technological mediums.
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Experience

  • Regularly develops and revises website and mobile application privacy policies and terms of use and conducts data practice assessments and audits.
  • Counsels clients across a variety of industries on compliance with requirements set by self-regulatory programs, including the Digital Advertising Alliance’s enhanced notice requirements for precise location and cross-device interest-based advertising.
  • Advises clients on advertising laws, e-commerce platforms, and data collection practices across a variety of technological mediums.
  • Represents clients on a diverse set of litigation matters, including drafting and analyzing a variety of pleadings while conducting research on a diverse set of commercial litigation issues.

Recognitions and Memberships

Admissions

  • California

Education

  • J.D., University of California, Los Angeles School of Law, 2017; Journal of International Law and Foreign Affairs, Staff Editor; Women's Law Journal, Staff Editor
  • B.A., Political Science and Communication Studies, University of California, Los Angeles, 2014; summa cum laude

Blog

In The Blogs

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Data Privacy Monitor
Public Forums on the California Consumer Privacy Act Continue in Los Angeles – Rulemaking to Follow
By Alan L. Friel, Niloufar Massachi
January 28, 2019
The public forums on the California Consumer Privacy Act (CCPA), held by the California Attorney General (AG) and the Department of Justice, continued on Friday, Jan. 25, in Los Angeles, California. At the forum, speakers had a brief...
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Data Privacy Monitor
California Amends Landmark Privacy Law Delaying Enforcement and Making Revisions
By Alan L. Friel, Niloufar Massachi
September 5, 2018
With only hours left to the 2018 legislative session, the California Legislature has amended the California Consumer Privacy Act of 2018 (CCPA) by passing SB-1121. The legislature was expected to amend the CCPA, which passed in just about...
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Data Privacy Monitor
California Consumer Privacy Act: Navigating Consumer Lawsuits & Limiting Remedies
By Alan L. Friel, Paul G. Karlsgodt, Niloufar Massachi
August 29, 2018
California’s new privacy law, the California Consumer Privacy Act of 2018 (CCPA or act), which goes into effect Jan. 1, 2020, grants California residents (referred to as consumers in the act but not limited to consumers) a wide range of...
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Data Privacy Monitor
Not Too Early to Start to Prepare for New California Privacy Law
By Alan L. Friel, Niloufar Massachi
August 14, 2018
In late June, the California legislature signed into law Assembly Bill 375 (AB 375) as the California Consumer Privacy Act of 2018 (CCPA), a privacy law, unprecedented in the U.S., that grants California residents a broad range of...
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Data Privacy Monitor
California Passes Groundbreaking Data Privacy Law Granting Consumers Expansive Privacy Rights
By Alan L. Friel, Niloufar Massachi
July 3, 2018
California has passed an unprecedented privacy law that protects consumers’ rights by providing them with a greater degree of transparency and choice with respect to their personal information online. On June 28, 2018, Assembly Bill 375...
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