BakerHostetler Represents Nuremberg Institute for Market Decisions as Significant Shareholder in Announced Combination Between NielsenIQ and GfK

Press Releases / July 5, 2022

NEW YORK — July 5, 2022

A team of corporate, tax, regulatory, international trade and other lawyers at BakerHostetler played a key role in the announced combination of two leading global information services providers NielsenIQ and GfK SE.
On July 1, Chicago-based NielsenIQ and Nuremberg, Germany-based GfK announced a definitive agreement to combine, bringing a robust new platform for consumer and retail metrics. According to the companies’ joint announcement, “the combination will bring together complementary data and analytics assets to provide a comprehensive view of shopper spending through a total store read, enabling clients to anticipate trends and react faster to consumer needs and expectations.” Terms of the agreement were not announced.  
Following the completed transaction, Advent International will be majority shareholder in the combined company, while Nuremberg Institute for Market Decisions (NIM) and private equity powerhouse KKR will remain significant shareholders.
NIM is represented by BakerHostetler, along with Fieldfisher. The BakerHostetler team is co-led by corporate partners Ryan Gorsche (Dallas) and Scott Weiser (New York). Weiser is leader of the firm’s European Practice and regularly represents clients in cross-border transactions. Others in the core team include, Houston counsel Allison Jones and Dallas associate Katie L. O’Brien. Assisting were partners Elizabeth Smith (tax), Lana Muranovic (international trade), Melissa Mannino (export controls), along with associates Orga Cadet (CIFIUS and foreign direct investment) and Zach Bernard (corporate). 
Here is link to the companies’ joint news release.


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