BakerHostetler's Digital Assets and Data Management Practice Launches New Digital Transformation and Data Economy Team and Adds Jeewon Serrato as San Francisco-based Co-Lead

The Digital Transformation and Data Economy team partners with organizations to help them gain a competitive advantage in a data-driven world.

Press Releases / April 27, 2020

SAN FRANCISCO – April 27, 2020 – BakerHostetler announces today the launch of the Digital Transformation and Data Economy (DTDE) practice team. This is the seventh practice team under the firm’s Digital Assets and Data Management (DADM) Practice Group. The new team addresses the challenges businesses face when interacting with customers, structuring their businesses, and delivering goods and services. Co-leading the DTDE team is Jeewon Kim Serrato, former chief privacy officer for Fannie Mae and head privacy executive of RELX Group. Serrato was most recently head of U.S. data protection, privacy and cybersecurity at Norton Rose Fulbright US LLP. Based in the BakerHostetler’s recently launched San Francisco office, she will co-lead the team alongside partners Janine Anthony Bowen and Chad Rutkowski.

“We launched the DADM Practice Group earlier this year to mirror how our clients do business. This new team allows us to address a growing client need to develop and manage digital technology and data strategies in response to disruptions to their business – whether the company is changing its business model, seeking to gain market share or exiting an industry,” said Ted Kobus, chair of the DADM Practice Group. “Jeewon, Janine and Chad each bring different skills to the team’s leadership, enabling us to offer cross-practice support as our clients use new technology to drive innovation and revenue.”

“As we continue to strategically expand our resources along the West Coast, we always look for opportunities, with client service at the forefront of everything we do,” remarked Paul Schmidt, chairman of BakerHostetler. “Under the leadership of Jeewon, Janine and Chad, the new Digital Transformation team well positions BakerHostetler to further expand and adapt to meet growing client demand in this rapidly evolving landscape.”

The DTDE team comprises attorneys from BakerHostetler’s industry-leading DADM and Intellectual Property practice groups. In an evolving business environment, the new team provides a robust legal foundation that will support an organization’s digital transformation and provide comprehensive counsel through the life cycle of data, assisting clients with not only identifying and managing digital risks but also building opportunities. The practice will focus on assisting clients that are leveraging technology to support growth and protect their assets.

“Digital transformation and data strategies will be especially critical in a post-COVID-19 world as companies are constantly shifting to adjust to new ways of operating and dealing with market disruptions,” said Serrato. “Whether you are in pivot, accelerate or exit mode, our multidisciplinary team is built to provide a comprehensive approach to meeting all of our clients’ needs. I look forward to the opportunity to co-lead this new team and to continue to build my practice.”

Bowen, co-leader of the team, said, “Adding Jeewon to our group gives DADM an even greater ability to advise clients on maximizing the value of data and technology within their businesses and to grow new and resilient revenue streams.”

Added Rutkowski, the third co-lead, “Jeewon understands the challenges that face companies in the midst of digital transformation. I am tremendously excited to have her join our team, and I know our combined experiences and insights will help our clients leverage their data and forge new paths through these extraordinary times.”

Over the course of her career, Serrato has helped manage hundreds of data security incidents and has extensive experience helping her global clients manage privacy, cybersecurity and technology risks. Like other members of the DADM Practice Group, Jeewon is sought after because she understands her clients’ businesses and operational pressures.

A Certified Information Privacy Professional who also currently serves on the U.S. Department of Homeland Security Data Privacy and Integrity Privacy Committee and holds a U.S. security clearance, Serrato also worked as legislative counsel to members of the U.S. House of Representatives, managing a portfolio including the reauthorization of the PATRIOT Act, the use of national security letters and wireless surveillance, homeland security-related bills, and crisis management issues, including pandemic flu preparedness.

Serrato is also an active member of the International Association of Privacy Professionals (IAPP), a co-author of the IAPP publication Data Processing Agreements: Coordination, Drafting and Negotiation (2019) and an editor for the IAPP California Consumer Privacy Act training.

Earlier this year, BakerHostetler launched the DADM Practice Group, which marshals the strength of seven service delivery practices and the firm’s innovative legal technology R&D team, IncuBaker, to provide clients enterprise risk solutions. The DADM Practice Group provides comprehensive counsel on the full range of complex and evolving issues associated with data and technology, including digital innovation, e-commerce, fintech, cybersecurity, consumer privacy, transactions, governance, risk management and more.

About BakerHostetler

Recognized as one of the top firms for client service, BakerHostetler is a leading law firm that helps clients around the world address their most complex and critical business and regulatory issues. With six core practice groups – Business, Digital Assets and Data Management, Intellectual Property, Labor and Employment, Litigation, and Tax – the firm has nearly 1,000 lawyers located coast to coast. For more information, visit


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