Class Action Defense - Consumer - False Advertising

Overview

With a track record of successfully defending companies in consumer false advertising litigation brought under state and federal laws, BakerHostetler’s Consumer False Advertising Class Action team develops and executes creative and aggressive strategies designed to defeat class actions in industries such as food and beverage, dietary supplements, nutraceuticals and over-the-counter medicines. We are the go-to law firm for class action matters for several leading consumer product manufacturers.

To defeat complex cases in the rapidly growing area of false advertising class actions, we seamlessly combine the unparalleled subject matter expertise of our nationally recognized advertising lawyers with the firm’s team of experienced class action litigators. Unlike many other firms who have either advertising litigation capabilities or subject matter proficiency, BakerHostetler has both. That unique combination often results in innovative and winning strategies not anticipated by our adversaries and allows us to handle these types of litigation in a resourceful and cost efficient manner. When needed, we also draw upon the knowledge of our antitrust, privacy and data protection, intellectual property and insurance lawyers to develop a unified strategy.

Select Experience

  • Representing international manufacturer of consumer goods in a multi-state consumer class action in which the plaintiffs allege that the company’s advertising and marketing of its probiotic supplement violates various state consumer protection laws. This case is being closely watched by the plaintiffs’ and defense bars to determine how closely federal judges will draw the line between Federal Trade Commission's (FTC) exclusive enforcement authority for inadequate substantiation of advertising claims and private actions for false advertising, which are being used by private plaintiffs to try to make an end-run around the FTC’s exclusive enforcement authority.
  • Representing consumer products company in a consumer class action relating to its marketing and sale of two over-the-counter cold and flu remedies. After briefing, the client obtained dismissal of all the claims with prejudice. Following plaintiffs’ appeal, the Sixth Circuit Court of Appeals affirmed the dismissal of all but one claim under New Jersey’s consumer protection statute, which is pending class certification proceedings.
  • Represented health and beauty products company and other defendants in a consumer class action alleging false advertising of a popular weight loss supplement. Plaintiffs asserted claims under California’s consumer protection laws on behalf of a nationwide class. Some of the claims were dismissed at the pleading stage, and the remainder of the case was dismissed on a motion for summary judgment.
  • Represented celebrity endorser and dietary supplement marketer in a consumer class action brought under California’s consumer protection statues relating to the advertising of a weight loss product. The most significant claims were dismissed on demurrer, resulting in plaintiff dismissing the remaining claims in the case.
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Experience

  • Representing international manufacturer of consumer goods in a multi-state consumer class action in which the plaintiffs allege that the company’s advertising and marketing of its probiotic supplement violates various state consumer protection laws. This case is being closely watched by the plaintiffs’ and defense bars to determine how closely federal judges will draw the line between Federal Trade Commission's (FTC) exclusive enforcement authority for inadequate substantiation of advertising claims and private actions for false advertising, which are being used by private plaintiffs to try to make an end-run around the FTC’s exclusive enforcement authority.
  • Representing consumer products company in a consumer class action relating to its marketing and sale of two over-the-counter cold and flu remedies. After briefing, the client obtained dismissal of all the claims with prejudice. Following plaintiffs’ appeal, the Sixth Circuit Court of Appeals affirmed the dismissal of all but one claim under New Jersey’s consumer protection statute, which is pending class certification proceedings.
  • Represented health and beauty products company and other defendants in a consumer class action alleging false advertising of a popular weight loss supplement. Plaintiffs asserted claims under California’s consumer protection laws on behalf of a nationwide class. Some of the claims were dismissed at the pleading stage and the remainder of the case was dismissed on a motion for summary judgment.
  • Represented celebrity endorser and dietary supplement marketer in a consumer class action brought under California’s consumer protection statues relating to the advertising of a weight loss product. The most significant claims were dismissed on demurrer, resulting in plaintiff dismissing the remaining claims in the case.

Recognition

  • Chambers USA: Litigation
    • Litigation: General Commercial (Ohio) – Band 2 (2019)
    • Litigation: General Commercial (Colorado) – Recognized (2019)
    • Retail: National – Recognized (2019)
  • Chambers USA:
    • Paul Karlsgodt – Litigation: General Commercial (Colorado), Band 4 (2019)
    • Daniel Warren – Litigation: General Commercial (Ohio), Band 2 (2019)
    • Ernest Vargo – Litigation: General Commercial (Ohio), Band 4 (2019)
  • Law360: Class Action "Practice Group of the Year" (2014)
  • LA Daily Journal: Top Appellate Reversals of 2014
  • Best Lawyers in America® 2018:
    • Rodger Eckelberry
    • Joseph Ezzie
    • Mark Johnson
    • Richard Knoth
    • Jerry Linscott
    • George Tzanetopoulos
    • Ernest Vargo
    • Daniel Warren
  • Corporate Counsel® magazine guide to in-house law departments: "Go-to Law Firm" for litigation.
  • Recognized as one of the top law firms for client service, BakerHostetler was named to the 2019 BTI Client Service 30 for the fifth consecutive year.

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In The Blogs

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Class Action Lawsuit Defense
Standing in Uncertainty: Spokeo Three Years Later
By Brittany N. Lockyer, Kenneth G. Prabucki
May 21, 2019
In 2016, the Supreme Court issued its decision in Spokeo Inc. v. Robins, holding that even when Congress has granted parties a statutory right, a procedural violation of that right will not by itself satisfy the “concrete harm” requirement...
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Class Action Lawsuit Defense
Supreme Court: Express Consent Required for Class Arbitration
May 14, 2019
On April 24, 2019, the U.S. Supreme Court ruled that an ambiguous arbitration agreement does not provide a sufficient basis to conclude that parties agreed to class arbitration. In Lamps Plus, Inc. v. Varela, the Supreme Court voted 5-4 to...
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Class Action Lawsuit Defense
BakerHostetler Q1 2019 Insurance Class Action Update
April 25, 2019
The new year began with dramatic growth in vehicle total loss class actions over payment of sales tax and title transfer and registration fees, interpretations of the filed rate doctrine, and further activity in labor depreciation class...
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Class Action Lawsuit Defense
Caution: Precertification Communications with Absent Class Members
March 28, 2019
Are absent members of an uncertified class or Fair Labor Standards Act (FLSA) collective action “parties” and thus “represented” by plaintiff’s counsel? If so, is defense counsel prohibited from speaking with absent class members? At first...
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Class Action Lawsuit Defense
Trial Courts Wrestle with Expert Testimony and Daubert at Class Certification
By William DeVinney
March 19, 2019
Expert testimony plays a critical role in nearly all putative class actions, including at the class certification stage where parties rely on expert evidence to address the requirements of Federal Rule of Civil Procedure 23. The Supreme...
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