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Daniel Kaufman and Randy Shaheen Analyze New Health Ad Guidance

News / February 6, 2023

Law360 has published an Expert Analysis by Partners Daniel Kaufman and Randy Shaheen titled “How FTC’s Broadened Health Ad Guidance Affects Marketers.”

In the Feb. 6, 2023, article, Kaufman and Shaheen discuss new guidance recently released by the Federal Trade Commission regarding substantiation of health claims in advertising. The article offers an overview and assessment of the guidance, and the authors write that the 42-page update is a “must-read, must-retain document” for those who are “involved in analyzing or substantiating any health claims, or just want to better understand the issues involved.”

Read the article.