Jeewon Serrato Says Companies Should Better Communicate the Value of Data Collection to Consumers

News / December 7, 2022

A Dec. 7, 2022, InformationWeek article titled “How to Build Privacy By Design Into Customer Experience” offered insights for companies about addressing consumer demand for data privacy protection.

Partner Jeewon Serrato told the publication that, while “U.S. privacy laws to date have focused on notice and consent,” companies need to start prioritizing effective, direct communication with consumers about the value of data collection, which “is not going to happen in a 30-page privacy notice or presented in a cookie consent popup.”

Read the article.