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Pro Bono

Am Law 100 firm with practices in Business, Digital Assets and Data Management, Intellectual Property, Labor & Employment, Litigation and Tax.

Home | BakerHostetler

Kristen Jackson Comments on New Whistleblower Program in <em>Law360</em> Article

Employment Law Spotlight

Millions of Dollars Paid by Major Hospital Operator Due to Alleged Unlawful Training Repayment Agreements

AD Nauseam

AD Nauseam: Senses Working Overtime

BakerHostetler Washington Attorneys Selected as Super Lawyers Rising Stars

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On today’s episode of&nbsp;AD Nauseam, Amy and Daniel explore how advertisers can substantiate sensory claims—such as taste, smell, and feel—through rigorous testing, with a focus on guidance from the ASTM E1958 standard and decisions from the National Advertising Division (NAD). They’ll also discuss key cases involving recognizable brands, emphasizing the importance of clear comparisons, appropriate test design, and statistical validity.

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Questions &amp; Comments: <a href="mailto:amudge@bakerlaw.com">amudge@bakerlaw.com</a> or <a href="mailto:dkaufman@bakerlaw.com">dkaufman@bakerlaw.com</a>

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