Careers

Diversity

With 17 offices, from New York to Los Angeles and Seattle to Orlando, we live and work in communities all over the U.S., collaborating across locations, disciplines and even borders. Our experienced, highly ranked lawyers serve businesses wherever they are and wherever they want to go.

Offices

About Us

Pages

Professionals

Thought leadership: blogs, podcasts, videos, publications, events and news

Insights

Services

Pro Bono

Am Law 100 firm with practices in Business, Digital Assets and Data Management, Intellectual Property, Labor & Employment, Litigation and Tax.

Home | BakerHostetler

Ohio Clock

Hallway with a grandfather clock displayed

Congress Faces Pre-election Budget Vote to Avoid Government Shutdown

Senate Passes Kids Online Safety Measure But House Passage Unclear

Current State of U.S. Economic Sanctions Imposed in Response to Russia’s Invasion of Ukraine – August 29, 2024

Current State of U.S. Export Controls in Response to the Russian Federation’s Invasion of Ukraine – August 29, 2024

<figure class="wp-block-image alignright size-large is-resized"><img decoding="async" src="https://adttorneys.bakerhostetlerblogs.com/wp-content/uploads/sites/33/2022/06/rainbow-flag-GettyImages-998892700_MOD-2-1-650x433.jpg" alt="Pride flag" class="wp-image-5857" width="428"/></figure>



Many of us have become accustomed to the fact that every June, with the calendar signaling LGBTQ+ pride month, we get the inevitable onslaught of corporate logos incorporating the colors of the rainbow flag. And at the end of June, the logos revert to their less colorful versions. The cynics among us like to focus on the July 1 reversion to the old corporate logos, but many of us are mindful of the fact that these yassified logos – even just for a month – are an enormous change from where we were not too long ago, when so few corporations were publicly recognizing this important month.



But corporations are reflecting LGBTQ+ issues not just one month a year. Perhaps it’s because we have been watching way too much television for the past year, but we have been struck by the frequency and routine nature of LGBTQ+ representation in your run-of-the-mill linear TV advertising. We can’t tell you how many times we have been half-watching commercials and hit rewind to make sure that was indeed a gay couple we saw in an ad that just played. It happens a lot. Ads for supermarkets show a male couple, with kid in tow, getting groceries. Ads for jewelry show lesbian couples. Clothing ads have trans representation. And of course, lots of ads feature well-known stars from the community, including <a href="https://www.youtube.com/watch?v=6xVnq31Vk8Y">Lil Nas X</a>, <a href="https://www.youtube.com/watch?v=onqO69dR86w">Dan Levy</a>, <a href="https://www.youtube.com/watch?v=gmCl7HHPZ54">Kate McKinnon</a> and <a href="https://www.youtube.com/watch?v=wHAiFkPShB0">RuPaul</a>. Let us state the obvious: We weren’t seeing this 10-20 years ago, and it is a big deal – for us and for younger generations. Years ago, any of these ads would have been headlines news; now they are just ads.



We aren’t going to pretend all is good and equality has been achieved. But although we are cynics still, it warms our cold hearts to see all of this representation – from the logos to the ads to the flags and the merch in stores.



Happy Pride, everyone!

Pride Month and the Onslaught of Rainbow Corporate Logos

Featured Insights

Related Services

Featured Insights