Linda Goldstein Comments on Issue of Consumer Brands Advertising Their Vaccination Policies

News / August 23, 2021

Partner Linda Goldstein is quoted in an article published on Aug. 23, 2021, by Crain’s Detroit Business. The article “Consumers More Likely to Shop With Brands that Mandate Employee Vaccination, Poll Finds” reports on a consumer survey that found companies that require employees to get vaccinated could see a sales lift from Gen Z consumers.

There’s no legal impediment to stop brands from putting their policies on employee vaccinations in their advertising, Goldstein told the publication. “Brand activism has become an important component of every brand’s marketing efforts as a way to connect with consumers on important social and political issues,” she added, but warned that brands still need to ensure that their efforts are genuine and align with their practices.

Read the article (registration required).