Despina C. Kartson

Chief Marketing Officer

New York
T +1.212.589.4264
F +1.212.589.4201

Overview

Despina Kartson has extensive experience spearheading global business development, marketing and communications initiatives, including strategic planning, practice and client development, public relations, design services, and internal, external and digital communications. She leads BakerHostetler's firmwide Business Development and Marketing department, and works closely with firm leadership to develop and implement targeted business development and marketing strategies.

For nearly two decades, Despina has served as the head of marketing for numerous large, international law firms, including Jones Day, Morgan Lewis, and Latham & Watkins. She played an instrumental role in setting the strategic direction and overseeing the operational implementation of the firms’ client development, marketing and communications programs. Additionally, she led firm re-branding and website projects and worked closely with firm leadership on the combination of two firms.

Despina is a sought-after moderator and speaker at legal marketing conferences and is a Fellow of the College of Law Practice Management. She is also the Co-Chair of the New York CMO SIG and a past member of the New York Local Steering Committee of the Legal Marketing Association (LMA). Notably, she served two terms on the Board of the International LMA and as President of the Metro New York LMA chapter. Despina was awarded the Susan Benjamin Legacy Award from the Metro New York LMA chapter, a lifetime achievement award given to a long-standing member who has left a distinguishable mark on the chapter.

Recognitions and Memberships

Recognitions

  • Legal Marketing Association
    • Metropolitan New York Chapter: Susan Benjamin Legacy Award (2014)
    • CMO SIG - Special Interest Group of the Year Award (2014)
  • College of Law Practice Management: Fellow (Inducted 2014)

Memberships

  • Legal Marketing Association
    • Northeast Region, Steering Committee: Member (2017 to Present)
    • National CMO SIG: Co-Chair (2015 to 2017)
    • CMO SIG New York Chapter: Co-Chair (2013 to Present)
    • Metropolitan New York Chapter
      • President (2009)
      • President-Elect (2007 to 2008, 2010)
      • Board of Directors (2007 to 2010)
      • Mentoring Committee: Chair (2007 to 2010)
  • International Legal Marketing Association
    • Board of Directors: Member (2010 to 2012, 2012 to 2014)
    • Annual Conference: Co-Chair (2010)
  • Women's Venture Fund, Executive Committee: Co-Chair (2010 to 2013)
  • Legal Executive Institute, Marketing Partner Forum (2006 to 2008)
    • Co-Chair
    • Advisory Board Member
    • Conference Planning Committee

Community

  • Lifting Up Westchester: Board Member (2018 to Present)
  • Philoxenia, Inc.: Founder and President (2017 to Present)
  • Greek Orthodox Ladies Philoptochos Society
    • Direct Archdiocesan District: Board Member (2015 to Present)
    • Holy Trinity, North Rochelle, NY: Board Member; Vice President (2009 to 2017)

Prior Positions

  • Jones Day: Global Director, Business Development and Communications
  • Morgan, Lewis & Bockius LLP: Chief Business Development & Marketing Officer
  • Latham & Watkins LLP: Chief Marketing Officer

Admissions

  • [Not an Attorney]

Education

  • B.S., Journalism, Bowling Green State University