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With 18 offices, from New York to Los Angeles and Seattle to Orlando, we live and work in communities all over the U.S., collaborating across locations, disciplines and even borders. Our experienced, highly ranked lawyers serve businesses wherever they are and wherever they want to go.

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Am Law 100 firm with practices in Business, Digital Assets and Data Management, Intellectual Property, Labor & Employment, Litigation and Tax.

Home | BakerHostetler

Employment Law Spotlight

New York Senate Passes Half-Million-Dollar Noncompete Wage Limit

Ronald Baumgarten Speaks on Strengthening US-Philippines Economic Ties

Methods to Allocate Tariff-Related Risks in M&A Agreements (Deal Lawyers)

House v. NCAA Settlement Sparks New Age of Student-Athlete Compensation

With more than 30 years of experience, Randy has been fortunate to represent many of the leading consumer goods companies with respect to counseling and before the FTC, state attorneys general, CFPB and NAD. He has also been involved in a number of groundbreaking matters, including several precedent-setting FTC safe harbor provisions, the first NAD case involving CBD and one of the earliest challenges to the constitutionality of the CFPB. Clients have great respect for his practical and thoughtful counsel and will come to him with some of their most difficult issues. Randy prides himself on being a thought leader, having published widely read journal articles on topics such as Made in USA, green and pricing claims, as well as on regulators’ recent focus on “Dark Patterns.” He has also been a leader in ensuring that clients stay up-to-date with developments in the advertising and marketing space. He helped start the first-ever advertising law blog, as well as the first law firm-hosted, day-long advertising CLE program.

Randy is BakerHostetler's Washington, D.C., Digital Assets and Data Management Leader.

core/freeform

J.D., Harvard Law School, 1985, 

B.A., Bucknell University, 1982

<ul>
<li>Washington, D.C., &#8220;Super Lawyer&#8221; (2022 to 2025)</li>
<li>Chambers USA: Advertising: Transactional and Regulatory, Nationwide
<ul>
<li>Band 2 (2023 to 2025), Band 3 (2021 to 2022)</li>
</ul>
</li>
<li>The Legal 500 United States
<ul>
<li>Recommended in Media, Technology and Telecoms &#8211; Advertising and Marketing: Transactional &amp; Regulatory (2019, 2023)</li>
</ul>
</li>
<li>The Best Lawyers in America®
<ul>
<li>Washington, D.C.: Advertising Law (2014 to 2025)</li>
</ul>
</li>
</ul>

Washington, D.C.

AD Nauseam

AD Nauseam: Survey Says: The Consumer Perception Study Series Pt. 2

ADventures in Law

NAD Jurisdiction: Can NAD Hear a Case if the Advertising Is Under Investigation by a Government Agency?

Just What the Doctor Ordered: NAD Clarifies When a Doctor Endorsement Is a Puff vs. a Claim

FTC’s Junk Fee Rule FAQs Give Road Map for Displaying Price

FTC Hosts Workshop on Kids Safety on the Internet

Chambers USA Guide 2025 Recognizes 171 BakerHostetler Attorneys and 73 Practice Areas

ADventures in Law CLE Series: Survey Says: The Consumer Perception Study Webinar – When to Use Them and How to Conduct Them

Consumer Brands Association CPG Legal Forum 2025

Chocolate Cases Worth Melting For

The ‘Best’ Super Bowl Ad

AD Nauseam: Khan Era Ends with Announcements and Drama

The End of the Khan Era

AD Nauseam: Junk Fees Rule Crosses the Finish Line

ADventures in Law 2025 CLE Webinar: Predictions with Transition

NAD’s SWIFT Disclosure Track Commands Respect at a Bargain

What Does the Election Mean for the FTC?

BakerHostetler DADM and Litigation Group Members Present at ANA Masters of Advertising Law Conference

NAD 2024 Recap

AD Nauseam: To Defer or Not to Defer: Courts and the FTC after Loper Bright

2024 ADventures in Law CLE Webinar Series: Ethics and Artificial Intelligence

Randal Shaheen Participates in Federalist Society Panel on FTC Proposed Rulemakings

Randal Shaheen Quoted in National Law Journal on FTC’s Regulatory Approach

Randy Shaheen, Justin Yedor Participate in PDMI Summer Seminar Series Webinar on Data Safety

FTC Concerns over Marketing to Kids – It’s Not Just About COPPA Anymore

Chambers USA Guide 2024 Recognizes 155 BakerHostetler Attorneys and ­66 Practice Areas

A Star Is Born

California’s Junk Fee Law and Restaurants

Webinar: 2024 Advertising CLE Showcase: FTC Rulemakings and Why They Matter to all Marketers

Webinar: 2024 Advertising CLE Showcase: Is it Time to Toss the “Junk Fees?” An Update on Regulatory and Class Action Risks Associated with Added Fees

FTC Moves to Modify Telemarketing Sales Rule

Comments Hijack ‘Review Hijacking’ Provision of Proposed Rule on Reviews

AD-ttorneys@law – January 31, 2024

Randal Shaheen, Julie Singer Brady Engage Direct Sellers, Senior Management Teams at DSA Start Summit

The FTC Looks for Junk (Fees) in the Trunk

How Many Junk Fees Does It Take to Create a Dark Pattern?

Winston Kirton, Randal Shaheen Speak at Council for Responsible Nutrition Now New Next Event

AD-ttorneys@law – December 21, 2023

2024 Advertising CLE Webinar Showcase

AD-ttorneys@law – December 4, 2023

2023 Advertising CLE Webinar Showcase

Graphic image with Transparency, Requirements, Law, Audit, Regulations, Terms, and Compliance written in hexagon shaped boxes

FTC Not Kidding that Discrimination Violates Section 5

AD-ttorneys@law – November 10, 2023

Multiple partners address Association of National Advertisers annual conference

AD-ttorneys@law – October 20, 2023

Keeping tabs on federal scrutiny of dietary supplement, functional food industry

AD-ttorneys@law – October 6, 2023

AD-ttorneys@law – September 26, 2023

Health Law Update

Transforming Cosmetics Regulation: FDA’s Mandatory Compliance Shift for Safer Beauty

AD-ttorneys@law – August 14, 2023

AD-ttorneys@law – July 27, 2023

Judge Confirms What We All Already Knew About FDA Serving Sizes

Compliance concept with icons, virtual screen, businessman touching button

FTC Revises Endorsement and Testimonial Guides

BakerHostetler Receives Partnership Award from Direct Selling Association

AD-ttorneys@law – June 16, 2023

BakerHostetler Attorneys and Practice Areas Recognized in The Legal 500 2023 Guide

AD-ttorneys@law – June 1, 2023

Chambers USA Guide 2023 Honors 147 BakerHostetler Attorneys and Recognizes 64 Practice Areas

AD-ttorneys@law – May 23, 2023

AD Nauseam: A Deep Dive into the Updated FTC Health Guidance, Part 3

AD Nauseam: A Deep Dive into the Updated FTC Health Guidance, Part 2

AD-ttorneys@law – April 20, 2023

AD Nauseam: A Deep Dive into the Updated FTC Health Guidance, Part 1

FTC Brings the Supreme Court Together Again

FTC Reverts to Penalty Letters, Threatening 670 Companies with Penalties for Unsubstantiated Health Claims and Maybe More

Daniel Kaufman and Randal Shaheen Discuss Major Impacts of FTC Rulemaking

AD-ttorneys@law – April 10, 2023

Amy Mudge and Randal Shaheen Author Practice Note on Dark Patterns

AD-ttorneys@law – March 23, 2023

FDA Launches New Directory of Ingredients Used in Products Marketed as Dietary Supplements

AD-ttorneys@law – March 9, 2023

Folks Might Be Chicken to Use Green Seals After Reading This NAD Case

The Year of the Green – Upcoming FTC Workshop on Recyclable Claims

AD-ttorneys@law – Feb. 24, 2023

NAD Gives Net-Zero Claim a Grade of Zero

AD-ttorneys@law – Feb. 10, 2023

Daniel Kaufman and Randy Shaheen Analyze New Health Ad Guidance

Randy Shaheen Moderates Webinar on Digital Dark Patterns

AD-ttorneys@law – Jan. 27, 2023

FDA Issues Guidance on Clinical Research with Cannabis

Is It Just a Puff?

The 18th Public Commission Meeting – Highlighting the Awesomeness of FTC Staff

FTC Updates Long-Standing Health Advertising Guidance with Lessons Learned from the 21st Century

AD-ttorneys@law – Jan. 3, 2023

AD-ttorneys@law – Dec. 16, 2022

AD-ttorneys@law – Dec. 9, 2022

Now Is Really the Time to Pay Attention to Dark Patterns – Seriously

AD-ttorneys@law – Nov. 18, 2022

Randy Shaheen and Amy Mudge Discuss FTC ‘Hot Buttons’ at Advertising Conference

AD-ttorneys@law – Nov. 3, 2022

AD-ttorneys@law – October 26, 2022

Daniel Kaufman and Randy Shaheen Say FTC Dark Patterns Report Sheds Some Light

Randy Shaheen Speaks About ‘Green Claims’ at Advertising Law Institute

AD-ttorneys@law – September 23, 2022

Instead of Shining a Light on Dark Patterns, New FTC Report Leaves Many Questions Unanswered

AD-ttorneys@law – September 1, 2022

AD-ttorneys@law – Aug. 15, 2022

Advertising and Regulation of CBD Products

AD-ttorneys@law – Aug. 3, 2022

AD-ttorneys@law – July 15, 2022

Class Action Defense

Antitrust and Competition

Digital Assets and Data Management

Advertising, Marketing and Digital Media

Russia-Ukraine War Resource Center

Industries

Retail

State Attorney General Enforcement, Investigations and Litigation

Enterprise Issues

Navigating the Risks of State Attorney General Enforcement Actions

<ul>
<li>Represented numerous companies with respect to counseling and Federal Trade Commission (FTC) investigations related to the Children’s Online Privacy Protection Act (COPPA).</li>
<li>Represented a variety of leading companies in the hospitality industry with respect to counseling and FTC investigations related to drip pricing.</li>
<li>Represented diverse companies &#8212; including the manufacturer of the nation&#8217;s best-known yogurt brand and a top provider of network infrastructure &#8212; on multipronged federal/state investigations and coordinated settlements.</li>
<li>Represented leading companies in the tobacco and alcohol industry on issues related to marketing to age-appropriate audiences.</li>
<li>Represented numerous companies before the National Advertising Division (NAD) on product performance claims, product disparagement claims, environmental claims and claim interpretation issues.</li>
<li>Represented multiple dietary supplement manufacturers in FTC investigations.</li>
<li>Represented numerous officers and directors with respect to possible FTC liability.</li>
<li>Worked with numerous survey experts to design, implement and interpret consumer surveys for use in regulatory investigations, NAD matters and Federal Lanham Act litigation.</li>
<li>Represented numerous companies with respect to counseling and FTC investigations related to marketing practices, such as continuity programs.</li>
<li>Represented numerous companies with respect to counseling and FTC investigations related to environmental marketing claims.</li>
<li>Participated in a training program for members of the direct selling industry.</li>
<li>Represented numerous companies with respect to counseling and FTC investigations related to weight loss, probiotic and other food-related health claims.</li>
</ul>

Randal M. Shaheen

Randal M. Shaheen

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