Taylor A. Bloom

She | Her | Hers

Associate

Costa Mesa
T +1.714.966.8895
F +1.714.754.6611

Overview

Taylor Bloom has significant experience operating at the intersection of law, technology and business, with a keen focus on international data protection, data privacy and governance. A certified privacy professional (CIPP/E, CIPP/US and CIPM) and the former in-house counsel at an advertising technology company, Taylor's diverse strengths include coordinating and leading the implementation of global privacy and data security policies and programs; advising on compliance issues, negotiating agreements with vendors and business partners; and maintaining a deep knowledge of the advertising technology ecosystem and related privacy issues, including those surrounding geolocation and cross-device tracking interest based advertising practices. Taylor brings this experience to advising clients on the California Consumer Privacy Act (CCPA), California Privacy Rights Act (CPRA), the Virginia Consumer Data Protection Act (VCDPA) and the Colorado Privacy Act (CPA).

Taylor is adept at working across company divisions to ensure practical, strategic, technology and business solutions, and she is well-versed at distilling complex technological issues into understandable language for business leaders. She has a deep knowledge base in the advertising technology space and is able to use her experience to assist the legal and business units in their compliance efforts.

Taylor’s work includes advising on the assessment of data collection practices, development of processes for responding to consumer requests and drafting privacy notices.

Select Experience

  • Led a North American mall retailer and the largest Halloween store in the U.S. through implementation of CCPA compliance, including assessment of data collection practices, development of processes for responding to consumer requests, drafting privacy notices, cookie compliance and developing the interfaces for consumer rights requests.
  • Developed and implemented all aspects of an international software company's global privacy program, including developing policies, notices, training, obtaining Privacy Shield Certification and aligning privacy practices among various business units in the U.S. and EU.
  • Established company-wide privacy standards and policies to meet GDPR compliance requirements for an international technology company.
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Experience

  • Led a North American mall retailer and the largest Halloween store in the U.S. through implementation of CCPA compliance, including assessment of data collection practices, development of processes for responding to consumer requests, drafting privacy notices, cookie compliance and developing the interfaces for consumer rights requests.
  • Developed and implemented all aspects of an international software company's global privacy program, including developing policies, notices, training, obtaining Privacy Shield Certification and aligning privacy practices among various business units in the U.S. and EU.
  • Established company-wide privacy standards and policies to meet GDPR compliance requirements for an international technology company.
  • Advised numerous clients on compliance with the CCPA/CPRA, including developing processes and policies for responding to data subject requests.
  • Guides a multinational automobile manufacturer through updates to CCPA workstreams to comply with CPRA, VCDPA and CPA. Advises on the privacy requirements for these new privacy laws and provides the client with strategic guidance on various privacy compliance efforts, including helping lead assessments of data usage practices for employees, consumers and business-to-business contacts in order to design and implement processes to handle CPRA, VCDPA and CPA consumer rights requests in 2023.
  • Interfaced with regulators, industry groups and privacy advocates advising companies on the application of the DAA, NAI and IAB guidelines and requirements.
  • Created practical business solutions to privacy and product issues in complex technologies.
  • Reviewed and advised on corporate privacy matters, including data protection agreements, cross-border data transfer mechanisms, intra-group agreements, use of information by benefits service providers, and privacy and security aspects of vendor agreements.
  • Analyzed domestic and international privacy regulations and determined their impact on a company's product and service offerings. These include the EU-US Privacy Shield, GDPR and Section 5 of the FTC.
  • Negotiated and drafted intellectual property and information technology agreements of all types.
  • Drafted and reviewed advertising, publishing, SaaS and general business agreements.
  • Directed engineering efforts to align with third-party agreements and privacy regulations for data use and storage.
  • Advised on consumer protection laws regarding online advertising, e-commerce and digital media.

Recognitions and Memberships

Memberships

  • International Association of Privacy Professionals (IAPP)
    • Certified Information Privacy Professional – United States (CIPP/US)
    • Certified Information Privacy Professional – Europe (CIPP/E)
    • Certified Information Privacy Manager (CIPM)
    • San Diego KnowledgeNet Chapter: Co-Chair (2019 to 2021)
  • San Diego County Bar Association, Intellectual Property Section
    • Member-at-Large (2017 to 2018)
    • Chair (2016 to 2017)

Community

  • La Jolla Presidents Lions Club: Founding Member and Volunteer (2017 to 2018)
  • La Jolla Town Council: Trustee (2013 to 2017)

Pro Bono

  • Addressed issues concerning children's privacy for education technology company.

Emerging Issues

Prior Positions

  • Verve: Senior Technology & IP Counsel (2016 to 2018)

Admissions

  • U.S. District Court, Southern District of California
  • U.S. District Court, Northern District of California
  • California

Education

  • J.D., University of the Pacific McGeorge School of Law, 2013
  • B.A., University of California, Santa Barbara, 2010, Technology Management Certification in Engineering

Blog

In The Blogs

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Data Counsel
Countdown to the CPRA
By Taylor A. Bloom, Jennifer L. Mitchell, Justin T. Yedor
February 15, 2022
On Oct. 15, 2021, BakerHostetler reported on the status of the California Privacy Protection Agency’s rulemaking process and the challenges the agency faces issuing regulations under the California Privacy Rights Act (CPRA) before the July...
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Data Counsel
California AG Becerra Tweets Endorsement for a Universal Opt-Out Tool
By Taylor A. Bloom
February 8, 2021
On Jan. 28, California Attorney General Becerra tweeted his support for a newly developed privacy tool that may function as a means for universal opt out. “#CCPA requires businesses to treat a user-enabled global privacy control as a...
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