Taylor A. Bloom

Associate

Costa Mesa
T +1.714.966.8895
F +1.714.754.6611

Overview

Taylor Bloom has significant experience operating at the intersection of law, technology and business, with a keen focus on international data protection, data privacy and governance. A certified privacy professional (CIPP/E, CIPP/US and CIPM) and the former in-house counsel at an advertising technology company, Taylor's diverse strengths include coordinating and leading the implementation of global privacy and data security policies and programs; advising on compliance issues, negotiating agreements with vendors and business partners; and maintaining a deep knowledge of the advertising technology ecosystem and related privacy issues, including those surrounding geolocation and cross-device tracking interest based advertising practices. Taylor brings this experience to advising clients on the California Consumer Privacy Act (CCPA).

Taylor is adept at working across company divisions to ensure practical, strategic, technology and business solutions, and she is well-versed at distilling complex technological issues into understandable language for business leaders.

Select Experience

  • Developed and implemented all aspects of an international software company's global privacy program, including developing policies, notices, training, obtaining Privacy Shield Certification and aligning privacy practices among various business units in the U.S. and EU.
  • Established company-wide privacy standards and policies to meet GDPR compliance requirements for an international technology company.
  • Advised numerous clients on compliance with the California Consumer Privacy Act, including developing processes and policies for responding to data subject requests.
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Experience

  • Developed and implemented all aspects of an international software company's global privacy program, including developing policies, notices, training, obtaining Privacy Shield Certification and aligning privacy practices among various business units in the U.S. and EU.
  • Established company-wide privacy standards and policies to meet GDPR compliance requirements for an international technology company.
  • Advised numerous clients on compliance with the California Consumer Privacy Act, including developing processes and policies for responding to data subject requests.
  • Interfaced with regulators, industry groups and privacy advocates advising companies on the application of the DAA, NAI and IAB guidelines and requirements.
  • Created practical business solutions to privacy and product issues in complex technologies.
  • Reviewed and advised on corporate privacy matters, including data protection agreements, cross-border data transfer mechanisms, intra-group agreements, use of information by benefits service providers, and privacy and security aspects of vendor agreements.
  • Analyzed domestic and international privacy regulations and determined their impact on a company's product and service offerings. These include the EU-US Privacy Shield, GDPR and Section 5 of the FTC.
  • Negotiated and drafted intellectual property and information technology agreements of all types.
  • Drafted and reviewed advertising, publishing, SaaS and general business agreements.
  • Directed engineering efforts to align with third-party agreements and privacy regulations for data use and storage.
  • Advised on consumer protection laws regarding online advertising, e-commerce and digital media.

Recognitions and Memberships

Memberships

  • International Association of Privacy Professionals (IAPP)
    • Certified Information Privacy Professional – United States (CIPP/US)
    • Certified Information Privacy Professional – Europe (CIPP/E)
    • Certified Information Privacy Manager (CIPM)
  • San Diego County Bar Association, Intellectual Property Section
    • Member-at-Large (2017 to 2018)
    • Chair (2016 to 2017)

Community

  • La Jolla Presidents Lions Club: Founding Member and Volunteer (2017 to 2018)
  • La Jolla Town Council: Trustee (2013 to 2017)

Pro Bono

  • Addressed issues concerning children's privacy for education technology company.

Prior Positions

  • Verve: Senior Technology & IP Counsel (2016 to 2018)

Admissions

  • U.S. District Court, Southern District of California
  • U.S. District Court, Northern District of California
  • California

Education

  • J.D., University of the Pacific McGeorge School of Law, 2013
  • B.A., University of California, Santa Barbara, 2010, Technology Management Certification in Engineering

Blog

In The Blogs

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Data Counsel
CPRA Moves Forward Despite COVID-19 Woes
By Taylor A. Bloom, Kyle R. Fath
June 24, 2020
On Friday, June 19, the Superior Court of California issued a ruling that paved the way for Californians to see the California Privacy Rights Act (CPRA) on the ballot in November. In its ruling, the court recognized that Alastair...
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Data Counsel
Three Paths to Final CCPA Regulations by July 1
By Taylor A. Bloom, Kyle R. Fath, Gerald J. Ferguson
May 29, 2020
The California Consumer Privacy Act (CCPA) requires the California Attorney General (AG) to issue regulations to “further the purposes of the title” by July 1, 2020. As that date quickly approaches, various rumors have been circulating...
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Data Counsel
Additional 6-Month CCPA Extension Sought in Wake of COVID-19
By Taylor A. Bloom, Gerald J. Ferguson, Alan L. Friel
March 18, 2020
Today we filed a request to the California Attorney General, as part of the CCPA rulemaking process, seeking an additional six month delay in the enforcement of the CCPA to allow our clients time to better focus on business continuity and...
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Data Counsel
Ad Industry Split on Cookies and CCPA
By Taylor A. Bloom, Kyle R. Fath, Alan L. Friel, Catrina W. Wang
March 10, 2020
Owners of websites and mobile applications that utilize cookies and other tracking technologies, e.g., pixels, app SDKs (tracking technologies), for interest-based advertising and other activities inherently share data across the digital...
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AD-ttorneys Law Blog
The Ad Industry Wants a Delay to CCPA Enforcement As It Considers CCPA Cookie Compliance Frameworks and Ongoing Rulemaking
By Taylor A. Bloom, Alan L. Friel
January 31, 2020
A letter penned by the top ad industry trade associations (the American Association of Advertising Agencies, the Interactive Advertising Bureau (IAB), the Association of National Advertisers, the American Advertising Federation and the...
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