Daniel Kaufman

He | Him | His


Washington, D.C.
T +1.202.861.1523
F +1.202.861.1783


Daniel Kaufman brings nearly 25 years of experience with the Federal Trade Commission's Bureau of Consumer Protection, recently leading the 450-person Bureau as Acting Director, where he oversaw all consumer protection matters, including investigations and cases involving privacy, data security, advertising, influencers, endorsers and other marketing practices. As Deputy Director of the Bureau for most of the past ten years, Daniel has been involved in virtually every high-profile consumer protection and privacy case brought by the FTC in the past decade, including matters involving some of the largest technology and consumer products companies and matters involving newer start-ups and innovators.

A preeminent thought leader and subject matter expert in advertising and data privacy issues, he is a frequent speaker on consumer protection matters and can provide context for the challenges our clients face regarding privacy and consumer advertising. He has unique insights into what is in store for the industry as the FTC changes direction with new leadership, new priorities, the use of different legal authorities and collaborations with state and federal partners.

Daniel joined the FTC as a staff attorney in 1998, where he litigated cases challenging unsubstantiated health and disease claims in the Division of Advertising Practices. He served as an Attorney-Advisor to former FTC Chairman Deborah Platt Majoras from 2005 to 2008, and as Bureau Chief of Staff from 2008 to 2011. As Acting Director, he appeared before the U.S. Senate Subcommittee on Consumer Protection, Product Safety and Data Security and delivered a statement regarding COVID frauds and scams. In 2015, he testified on fighting fraud against the elderly before the U.S. House of Representatives Subcommittee on Commerce, Manufacturing and Trade of the Committee on Energy and Commerce.

Prior to joining the FTC, Daniel spent four years in New York City as a litigator.

Recognitions and Memberships


  • The Legal 500 United States
    • Recommended in Media, Technology and Telecoms: Advertising and Marketing - Transactional and Regulatory (2022)
    • Recommended in Media, Technology and Telecoms: Cyber Law (including Data Privacy and Data Protection) (2022)


  • American Bar Association
  • National LGBTQ+ Bar Association



Press Releases

Blog Posts

Prior Positions

  • Federal Trade Commission, Bureau of Consumer Protection:
    • Acting Director (2021)
    • Deputy Director (2012 to 2021)
    • Chief of Staff (2008 to 2011)
    • Attorney-Advisor to Chairman (2005 to 2008)
    • Staff Attorney, Division of Advertising Practices (1998 to 2005)


  • New York
  • District of Columbia


  • J.D., University of Pennsylvania Law School, 1994, cum laude; Order of the Coif
  • B.A., Cornell University, 1989


In The Blogs

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AD-ttorneys Law Blog
The 18th Public Commission Meeting – Highlighting the Awesomeness of FTC Staff
By John P. Ferry, Daniel Kaufman, Randal M. Shaheen
January 20, 2023
The days are short and the nights are long, but at least we have the monthly public Federal Trade Commission (FTC) meeting to keep us entertained and informed during these cold months. And we had a bit of an unusual agenda yesterday. First...
AD-ttorneys Law Blog
FTC Updates Long-Standing Health Advertising Guidance with Lessons Learned from the 21st Century
By Daniel Kaufman, Randal M. Shaheen
January 9, 2023
In 1998, the Federal Trade Commission (FTC) issued “Dietary Supplements: An Advertising Guide for Industry,” and for years that document served as an important starting point for analyzing health claims for dietary supplements. Of course...
AD-ttorneys Law Blog
New Year's Resolutions for the Federal Trade Commission That No One Asked For
By Daniel Kaufman
December 19, 2022
New Year’s resolutions are usually quite personal – nobody wants friends telling them how to improve their lives. Knowing this, I nevertheless offer a few resolutions to my former employer, the Federal Trade Commission (FTC). Watching the...
AD-ttorneys Law Blog
17th Public Commission Meeting – The FTC is Finally Seeing Green?
By Daniel Kaufman, Amy Ralph Mudge
December 15, 2022
Nothing says Holiday Season like the final public Federal Trade Commission meeting of the very long year. The lights are hung, joy is sort of in the air and we turn to our four commissioners for even more holiday cheer. Well actually, this...
AD-ttorneys Law Blog
Now Is Really the Time to Pay Attention to Dark Patterns – Seriously
By Daniel Kaufman, Randal M. Shaheen
December 7, 2022
For months now we have been talking about dark patterns and all the regulatory chatter associated with them. Many, including us, have been wondering whether it would end up being much ado about nothing, with dark patterns just being a new...