Daniel Kaufman

He | Him | His

Partner

Washington, D.C.
T +1.202.861.1523
F +1.202.861.1783

Overview

Daniel Kaufman brings nearly 25 years of experience with the Federal Trade Commission's Bureau of Consumer Protection, recently leading the 450-person Bureau as Acting Director, where he oversaw all consumer protection matters, including investigations and cases involving privacy, data security, advertising, influencers, endorsers and other marketing practices. As Deputy Director of the Bureau for most of the past ten years, Daniel has been involved in virtually every high-profile consumer protection and privacy case brought by the FTC in the past decade, including matters involving some of the largest technology and consumer products companies and matters involving newer start-ups and innovators.

A preeminent thought leader and subject matter expert in advertising and data privacy issues, he is a frequent speaker on consumer protection matters and can provide context for the challenges our clients face regarding privacy and consumer advertising. He has unique insights into what is in store for the industry as the FTC changes direction with new leadership, new priorities, the use of different legal authorities and collaborations with state and federal partners.

Daniel joined the FTC as a staff attorney in 1998, where he litigated cases challenging unsubstantiated health and disease claims in the Division of Advertising Practices. He served as an Attorney-Advisor to former FTC Chairman Deborah Platt Majoras from 2005 to 2008, and as Bureau Chief of Staff from 2008 to 2011. As Acting Director, he appeared before the U.S. Senate Subcommittee on Consumer Protection, Product Safety and Data Security and delivered a statement regarding COVID frauds and scams. In 2015, he testified on fighting fraud against the elderly before the U.S. House of Representatives Subcommittee on Commerce, Manufacturing and Trade of the Committee on Energy and Commerce.

Prior to joining the FTC, Daniel spent four years in New York City as a litigator.

Recognitions and Memberships

Recognitions

  • The Legal 500 United States
    • Recommended in Media, Technology and Telecoms: Advertising and Marketing - Transactional and Regulatory (2022)
    • Recommended in Media, Technology and Telecoms: Cyber Law (including Data Privacy and Data Protection) (2022)

Memberships

  • American Bar Association
  • National LGBTQ+ Bar Association

News

News

Press Releases

Blog Posts

Prior Positions

  • Federal Trade Commission, Bureau of Consumer Protection:
    • Acting Director (2021)
    • Deputy Director (2012 to 2021)
    • Chief of Staff (2008 to 2011)
    • Attorney-Advisor to Chairman (2005 to 2008)
    • Staff Attorney, Division of Advertising Practices (1998 to 2005)

Admissions

  • New York
  • District of Columbia

Education

  • J.D., University of Pennsylvania Law School, 1994, cum laude; Order of the Coif
  • B.A., Cornell University, 1989

Blog

In The Blogs

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AD-ttorneys Law Blog
16th Public Commission Meeting – All About the Biz Opp Rule
By Daniel Kaufman, Amy Ralph Mudge
November 18, 2022
So today’s Federal Trade Commission (FTC or Commission) meeting was a bit of a narrowly focused affair – all about the Business Opportunity Rule (Rule), which is a long-standing FTC rule that generally requires “business opportunities” to...
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AD-ttorneys Law Blog
The 15th Commission Meeting Brings Us Back to the 1970s with More Rulemaking
By Daniel Kaufman, Amy Ralph Mudge
October 24, 2022
If there were any question whether the current Federal Trade Commission (FTC) was reenacting the 1970s, that question has been put to rest. And unfortunately, it’s not about seeing Grace Jones, Liza Minnelli and Andy Warhol at Studio 54 or...
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AD-ttorneys Law Blog
Brought to You by the FTC: Event on Digital Marketing and Blurred Advertising to Kids
By Daniel Kaufman, Amy Ralph Mudge
October 20, 2022
Amy Mudge and Daniel Kaufman Yesterday, the Federal Trade Commission (FTC) hosted an event to look at kids’ digital marketing. Here is a rough transcript; and if you have a spare five hours, you can watch the videos, which will soon be...
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AD-ttorneys Law Blog
Color Us Majorly Surprised – Company Gets the FTC to Change Its Press Release
By Michael C. Ingram, Daniel Kaufman
September 21, 2022
A few weeks ago, we wrote about an interesting development in what had been a fairly standard Federal Trade Commission (FTC) Made in the USA (MUSA) settlement. In short, the company had some major beef with the FTC’s press release about...
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AD-ttorneys Law Blog
Instead of Shining a Light on Dark Patterns, New FTC Report Leaves Many Questions Unanswered
By Daniel Kaufman, Randal M. Shaheen
September 20, 2022
For some time now, dark patterns have been quite the trending topic for both marketers and privacy professionals. Regulators have frequently railed against dark patterns that purport to manipulate user choices, usually through manipulative...
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