Daniel Kaufman

He | Him | His


Washington, D.C.
T +1.202.861.1523
F +1.202.861.1783


Daniel Kaufman brings nearly 25 years of experience with the Federal Trade Commission's Bureau of Consumer Protection, recently leading the 450-person Bureau as Acting Director, where he oversaw all consumer protection matters, including investigations and cases involving privacy, data security, advertising, influencers, endorsers and other marketing practices. As Deputy Director of the Bureau for most of the past ten years, Daniel has been involved in virtually every high-profile consumer protection and privacy case brought by the FTC in the past decade, including matters involving some of the largest technology and consumer products companies and matters involving newer start-ups and innovators.

A preeminent thought leader and subject matter expert in advertising and data privacy issues, he is a frequent speaker on consumer protection matters and can provide context for the challenges our clients face regarding privacy and consumer advertising. He has unique insights into what is in store for the industry as the FTC changes direction with new leadership, new priorities, the use of different legal authorities and collaborations with state and federal partners.

Daniel joined the FTC as a staff attorney in 1998, where he litigated cases challenging unsubstantiated health and disease claims in the Division of Advertising Practices. He served as an Attorney-Advisor to former FTC Chairman Deborah Platt Majoras from 2005 to 2008, and as Bureau Chief of Staff from 2008 to 2011. As Acting Director, he appeared before the U.S. Senate Subcommittee on Consumer Protection, Product Safety and Data Security and delivered a statement regarding COVID frauds and scams. In 2015, he testified on fighting fraud against the elderly before the U.S. House of Representatives Subcommittee on Commerce, Manufacturing and Trade of the Committee on Energy and Commerce.

Prior to joining the FTC, Daniel spent four years in New York City as a litigator.

Recognitions and Memberships


  • American Bar Association
  • National LGBTQ+ Bar Association

Prior Positions

  • Federal Trade Commission, Bureau of Consumer Protection:
    • Acting Director (2021)
    • Deputy Director (2012 to 2021)
    • Chief of Staff (2008 to 2011)
    • Attorney-Advisor to Chairman (2005 to 2008)
    • Staff Attorney, Division of Advertising Practices (1998 to 2005)


  • *Not admitted in the District of Columbia, admitted in New York. Practicing pursuant to D.C. Rule 49(c)(8) under the direct supervision of Jeffrey Paravano during pendency of application for admission to the District of Columbia.


  • J.D., University of Pennsylvania Law School, 1994, cum laude; Order of the Coif
  • B.A., Cornell University, 1989


In The Blogs

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AD-ttorneys Law Blog
Nothing to See Here … Move Along. The Seventh Public Commission Meeting on Identity Theft
By Daniel Kaufman, Amy Ralph Mudge
January 21, 2022
Yesterday’s sole topic for the monthly public Federal Trade Commission (FTC) meeting was identity theft. That’s it. No policy statements, no votes, no repeal of carefully crafted bipartisan policy documents, just identity theft, statistics...
AD-ttorneys Law Blog
I'm a Lawyer . . . What Do You Mean I'm Being Named in an FTC Complaint? The FTC Act and Individual Liability
By Daniel Kaufman
January 13, 2022
Last week, the Federal Trade Commission (FTC) released an interesting case against a lead generator (ITMedia) that purportedly collected sensitive information from consumers who were seeking loans and sold that information to entities that...
AD-ttorneys Law Blog
Legal Marketing Resolutions for 2022 — Better Coffee for All
By Daniel Kaufman
January 5, 2022
I made my last New Year’s resolution 10 years ago in 2012. Technically, it wasn’t a resolution; maybe it was more of a lifestyle choice. I vowed that I would no longer drink the coffee that was sold in the Federal Trade Commission’s (FTC)...
AD-ttorneys Law Blog
Auld Lang Syne 2021 – Significant Events of the Past Year
By Linda A. Goldstein, Daniel Kaufman, Amy Ralph Mudge, Randal M. Shaheen
January 4, 2022
Another year has come and gone. There are many things one could reflect on, but this blog is about advertising and marketing law, so we’ll stick to that. To say it was an eventful year would be an understatement. So we asked four of our...
AD-ttorneys Law Blog
Why Everyone Is Talking About a Rarely Invoked Rule – the FTC's Health Breach Notification Rule
By Daniel Kaufman
December 22, 2021
Back in September, the Federal Trade Commission (FTC) issued (by a 3-2 vote) a policy statement (the Statement) regarding the oft-forgotten Health Breach Notification Rule (the Rule). I was at the FTC when the Statement was released and...