Join BakerHostetler for our 2026 Advertising Law Showcase, featuring monthly webinars focused on the issues you may encounter this year.
All webinars will provide 1.0 CLE credit hour.
Session 8: Ethical and Professional Advertising in the Age of AI
August 20, 2026 | 12:30pm – 1:30pm EST
Join us to explore the rapidly evolving ethical challenges attorneys face as artificial intelligence and emerging technologies become embedded in legal practice. Randy Shaheen and Lindsay Wilson will discuss how traditional professional responsibility rules—covering competence, confidentiality, supervision, candor, and fees—apply to modern tools like generative AI, vendor platforms, and automated systems.
The panel will offer practical guidance on managing AI risks, meeting client and court expectations, and navigating the growing patchwork of ethical opinions, judicial orders, and state guidance shaping today’s legal landscape. Don’t miss this opportunity to stay informed and earn valuable CLE ethics credit.
Previous Sessions
Session 1: 2025 – Year in Review
Advertising law moved fast this year—let our experts at BakerHostetler help you keep up! Join Amy Ralph Mudge, Daniel Kaufman, and Bethany Lukitsch as they break down this past year’s most compelling FTC, NAD, and class action developments and offer actionable insights on what’s ahead for 2026.
Session 2: Paying the Price – Junk Fees and Strikethrough Claims in a Changing Enforcement Landscape
Administrations and the FTC may have changed, but junk fees and strikethrough pricing remain hot enforcement and litigation topics. Join BakerHostetler attorneys Julie Singer Brady, Jack Ferry and Randy Shaheen as they bring you up to date on the latest developments in pricing practices, including so-called junk fees. The focus will be on the U.S. but will also spotlight developments in Canada and the UK.
Session 3: Managing Your Ad Agency and Affiliate Marketing Relationships
Join us for a practical discussion on how brands can structure and monitor agency and affiliate partnerships to maximize performance while minimizing legal and reputational risk, with insights from BakerHostetler attorneys Sarah La Voi, Allyson Himelfarb, and Lauren Bass.
Session 4: The Risks You Didn’t See Coming – Hidden Legal Pitfalls in Advertising & Digital Media
Legal risk in advertising and digital media is increasingly driven by fast‑moving, rapidly changing laws and unconventional theories rather than well-known and clearly settled rules. Aaron Goodman and Mike Ingram will discuss recent examples of advertising and data‑driven risks that surprised companies, unpack how they developed, and offer practical strategies for identifying emerging issues before they become enforcement or litigation priorities.
Session 5: MUSA
As regulatory scrutiny of Made in the USA (MUSA) claims continues to evolve, businesses face heightened compliance risks. Join Amy Ralph Mudge and Randy Shaheen as they explore the FTC’s regulatory framework and enforcement priorities governing U.S. origin claims, as well as key developments in NAD decisions and private litigation impacting these claims.
Session 6: Pricing the Future: The Legal Landscape of Prediction Markets
Join us for a timely discussion of the evolving legal and regulatory landscape surrounding prediction markets. This webinar will examine the regulation of prediction markets by the CFTC and challenges to that authority by states, with a focus on how existing frameworks governing derivatives, trading, and consumer protection apply to these platforms. BakerHostetler attorneys Isabelle Corbett Sterling, Jack Ferry, and Lauren Bass will provide practical insights into compliance considerations, jurisdictional uncertainties, and what may come next.
Session 7: Keeping Your Brand Off the Bench: Avoiding Red Cards in NIL Partnerships — What Every In-House Lawyer Should Know Before Signing Their First Athlete or Celebrity Deal
Join us to learn how to support your brand’s marketing efforts when engaging with athletes and celebrities for collaborations. BakerHostetler attorneys Elizabeth McCurrach and Sarah La Voi will provide practical insights into compliance considerations and key clauses to include in your NIL deals.
