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AD Nauseam

AD Nauseam: Name Games – When Branding Becomes a Claim

Nichole Sterling Attends The Sedona Conference Working Group 6 Annual Meeting 2026

When Trusted Access Becomes a Threat: The US v. Linwei Ding Conviction and Escalating Insider Risk

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The Weekly Hill Update

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On today’s episode of AD Nauseam, Amy and Daniel explain when trade names can be treated as advertising claims and challenged as misleading, focusing on how the FTC and NAD handle expressly false versus implied claims. They highlight key cases, especially in health and wellness, and offer practical guidance on when bold or hyperbolic names are allowed and when a name change may be required.

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Questions &amp; Comments: <a href="mailto:amudge@bakerlaw.com">amudge@bakerlaw.com</a> or <a href="mailto:dkaufman@bakerlaw.com">dkaufman@bakerlaw.com</a>

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