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Partner JR Lanis and Bryan Wasser led a team that included Associates Richard Reis and Alexander Davis as they represented media, entertainment, technology and onchain treasury company GameSquare in its acquisition of TubeBuddy, an AI-enabled software and workflow platform for creators and brands who want to focus on optimizing YouTube channel performance and audience growth, from BENlabs.

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With the addition of TubeBuddy, Game Square will have:

an AI enabled software platform with proven tools embedded into creator workflows

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first-party creator and channel data capabilities

powerful cross-platform brand and performance marketing solutions

new integration opportunities across GameSquare's media, esports, and creator network

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Under the agreement, GameSquare acquired the assets of the TubeBuddy business, while GameSquare issued five million shares of its newly designated Series A-2 Preferred Stock to BENlabs.

<a href="https://www.prnewswire.com/news-releases/gamesquare-announces-acquisition-of-leading-creator-technology-platform-tubebuddy-302694172.html" target="_blank" rel="noreferrer noopener">Read the news release</a>.

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