BakerHostetler represented Audiense, an innovative consumer intelligence and social insights platform, in its sale to Buxton, a leading provider of consumer analytics solutions. The transaction was backed by growth equity firm PSG.
Audiense, beloved by consumers across the globe, uses its AI-driven audience insights to empower organizations to uncover, understand and connect with their ideal audiences. Through advanced segmentation and actionable insights, Audiense helps brands optimize strategies across marketing, sales and beyond.
Buxton is a leading provider of customer analytics solutions. By combining proprietary intelligence and AI with hundreds of data sets, including purchase behavior and intent data, Buxton’s robust product line is trusted by more than 3,400 brands to help them capture, understand and activate audience data across over 20 integrated marketing channels.
The BakerHostetler deal team was led by Partner Steven Goldberg and Associate Michael Greubel and included Partners Matthew Gases, Matthew Wochok, Erica Svoboda, Brendan Clark and Kyle Gregory, Counsel Jacqueline Best and Associate Michael Parente.
Osborne Clarke served as UK and EU counsel to Audiense.
For more information visit: https://www.buxtonco.com/newsroom/buxton-takes-next-step-in-revolutionizing-consumer-insights-with-acquisition-of-audiense.
