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The business of sports is increasingly powered by personal data. Teams, leagues, and a growing network of technology providers, media companies, and commercial partners are collecting and using data across the sports ecosystem, including professional and amateur athlete tracking, in stadium and digital fan engagement, and sports gaming. These data streams often intersect, are shared across multiple platforms and partners, and can be difficult to map, control, and disclose accurately. As the use of analytics, AI, and vendor driven technologies expands, regulators are signaling increased scrutiny around sensitive data, profiling, and data commercialization practices, particularly where multiple data sets are combined or reused.

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This webinar will explore practical approaches to identifying and managing privacy risks across complex, interconnected data streams, using sports data as a lens for challenges that apply to many data driven companies, including:

How athlete data, including biometrics and performance tracking, is regulated and where heightened obligations may apply

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Identifying and managing data collection across in-stadium and digital fan experiences

Understanding how vendor platforms, analytics tools, and AI can expand data use and create additional compliance concerns

Where data sharing and monetization practices, including sponsorships and partnerships, can trigger risk

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1.0 CLE credit hour approved for CA, GA, NJ, NY, IL, PA and TX. Other states may be available upon request.

The Privacy Strategist – Data on (and off) the Playing Field: The Business of Sports Data

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