Enacted in 1991, the Telephone Consumer Protection Act (TCPA) has governed telemarketing for nearly 35 years. As texting has come to dominate the telecommunications landscape, companies seeking to deploy compliant text messaging programs now have to contend with decades of FCC regulations and orders; mobile industry rules; texting vendor requirements; and a deluge of class action lawsuits. If this wasn’t complex enough, on June 20 the U.S. Supreme Court entered the chat with its ruling in McLaughlin v. McKesson, potentially calling into question many of the foundational compliance guardrails companies have relied on for years.
This webinar will provide an info-packed update to keep counsel dialed in on the latest developments and prepared to address emerging compliance risks. Topics will include:
- A primer on TCPA requirements and FCC regulations applicable to text message communications
- An overview of state “mini TCPA” laws, including the high-profile changes in Texas’s SB140
- The latest on class action litigation trends affecting text messaging programs, and tips to help avoid becoming a target
- How the Supreme Court’s recent decision and subsequent district court rulings are set to create additional uncertainty
- Insights on how the CTIA’s industry rules and regulations shape compliance requirements beyond the law
- Considerations relevant to the use of text messaging platforms and service providers
- Practical compliance advice and risk mitigation strategies for managing text message programs
- Thoughts on how AI and other emerging technologies are changing the game
1.0 CLE credit hour approved for CA, NY, PA, and TX. Approval pending for CO, DE, IL, GA, FL, OH, NJ, and WA. Other states may be available upon request.
