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Am Law 100 firm with practices in Business, Digital Assets and Data Management, Intellectual Property, Labor & Employment, Litigation and Tax.

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On today’s episode of Ad Nauseam, Amy and Daniel cover two topics – the FTC’s review of the Green Guides and a recent NAD decision involving baby wipes that promised they are better for the planet.  They will discuss: (1) Are the FTC’s expectations for green claims changing? (2) Is NAD’s approach in line with the FTC approach? (3) What should advertisers do to reduce risk when making green claims?

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Questions &amp; Comments: <a href="mailto:dkaufman@bakerlaw.com">dkaufman@bakerlaw.com</a>;&nbsp; and <a href="mailto:amudge@bakerlaw.com">amudge@bakerlaw.com</a>

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AD Nauseam

Washington, D.C.

Partner

Amy Ralph Mudge

Daniel Kaufman

Advertising, Marketing and Digital Media

Digital Assets and Data Management

AD Nauseam: The FTC’s Review of the Green Guides and Things to Consider with Sustainability Promises

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