Allyson Himelfarb focuses her practice on consumer class actions, pre-suit demand matters and regulatory inquiries involving advertising, marketing and digital commerce. She represents retailers, consumer brands, quick service restaurants, healthcare and wellness companies, and technology platforms in high-stakes disputes involving false advertising, pricing and promotional practices, product labeling, digital marketing and consumer privacy issues. Allyson regularly defends claims brought under California’s Consumer Legal Remedies Act (CLRA), False Advertising Law (FAL) and Unfair Competition Law (UCL), as well as analogous consumer protection statutes nationwide.
