Global Trademark and Brand Protection

Today’s global marketplace is more competitive than ever before, and brands – including trademarks and other intellectual property (IP) assets – are under siege in ways that didn’t exist even a decade ago. BakerHostetler’s multifaceted Global Trademark and Brand Protection team is prepared to step into the breach and utilize a comprehensive approach to develop strategies that will protect against not just trademark infringement, but also false advertising, website copying, digital advertising, social media and a myriad of other issues.

We make understanding our clients’ businesses our top priority. This knowledge, combined with our flexibility and coordinated team approach, allows us to assess issues that arise, identify multiple strategies to address them and respond quickly to protect the brand.

We can also assist clients with rebranding efforts locally and globally, developing new marks and evaluating them for strength, registrability and enforceability. Our experience includes financial services, software and technology, consumer brands and health and nutrition, as well as recognized success with fashion and luxury brands.

Serve as trademark enforcement counsel to a leading global consumer products and entertainment company, protecting some of the world’s most iconic brands through coordinated U.S. trademark oppositions, trade dress strategy and brand policing initiatives designed to prevent dilution and misuse across entertainment, retail and consumer goods markets.
Act as primary outside trademark counsel to a leading technology and e-commerce company, overseeing worldwide portfolio strategy for thousands of marks and leading multi‑jurisdictional enforcement initiatives that resolved longstanding third‑party misuse of core platform brands and established durable global protection frameworks.
Serve as chief outside brand protection counsel to a publicly traded electric vehicle manufacturer, managing thousands of trademark filings worldwide and directing coordinated enforcement efforts across multiple jurisdictions to protect flagship vehicle names, trade dress and next generation mobility brands.
Lead global trademark portfolio management and enforcement for a high-growth professional haircare brand, designing and executing comprehensive anti-counterfeiting and anti-diversion programs, managing district court litigation and aligning brand protection strategy with rapid international expansion.
Successfully defended a major video game publisher in federal trademark litigation concerning in-game feature branding, obtaining a critical ruling eliminating claims for revenue-based damages and positioning the matter for a favorable confidential resolution.
Led worldwide trademark and copyright due diligence for a global medical device company’s acquisition of a vascular intervention business, navigating hundreds of international IP assets and negotiating complex assignments and license-back structures critical to closing the transaction.
Successfully represented a globally recognized nonprofit cultural institution in high-stakes TTAB proceedings involving historically significant marks, defeating challenges by an affiliated estate and securing registrations after the opposition was withdrawn with prejudice.
Oversee global trademark clearance, prosecution and enforcement for a leading mobile gaming company, supporting rapid game launches through agile filing strategies and managing continual multi-jurisdictional enforcement to protect high value game titles and in-app brands.
Act as long-standing primary trademark counsel to a publicly traded apparel and lifestyle retailer, advising for decades on portfolio strategy and spearheading successful TTAB and federal court actions to protect iconic house marks central to the company’s global brand identity.