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With 18 offices, from New York to Los Angeles and Seattle to Orlando, we live and work in communities all over the U.S., collaborating across locations, disciplines and even borders. Our experienced, highly ranked lawyers serve businesses wherever they are and wherever they want to go.

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Am Law 100 firm with practices in Business, Digital Assets and Data Management, Intellectual Property, Labor & Employment, Litigation and Tax.

Home | BakerHostetler

Alexander Reid Presents Update on Nonprofit Legislation, Regulation at Illinois CPA Society Symposium

ADventures in Law CLE Series: Survey Says: The Consumer Perception Study Webinar – When to Use Them and How to Conduct Them

Employment Law Spotlight

Update: Los Angeles City Attorney Submits Draft Ordinance to Amend Minimum Wage for Hotel and Airport Workers

The New Equal Employment Opportunity Commission Enforcement Agenda (Employee Benefit Plan Review)

Aaron has acted as both in-house and outside counsel, and his background includes both transactional and litigation matters. This broad experience gives him the ability to view matters from a holistic perspective. He studies each client's business and technology, enabling him to develop custom solutions for their legal challenges. He takes a commercially-minded approach, focusing on providing clients with practical and actionable legal advice that enables them to accomplish their business goals while minimizing risk.

Prior to joining BakerHostetler, Aaron led a team of attorneys and legal professionals at one of the largest marketing and communications groups in the world. He also served as the litigation and IP counsel for a large e-commerce company.

core/freeform

J.D., DePaul University College of Law, 2006, 

B.S., Computer Engineering, University of Illinois, 2002

<ul>
<li>The Legal 500 United States
<ul>
<li>Recommended in Media, Technology and Telecoms: Advertising and Marketing: Transactional and Regulatory (2023)</li>
</ul>
</li>
<li>Certified Information Privacy Professional (CIPP/US)</li>
</ul>


Chicago

Sarah La Voi, Aaron Goodman Host Quarterly ANA Update in BakerHostetler Chicago Office

ADventures in Law

Use of AI in Marketing and Digital Media – 2025 Playbook

Adventures in Law 2024 CLE Webinar: ADTECH in 2025

Sarah La Voi, Aaron Goodman Present at ANA Legal Affairs Committee Meeting in Chicago

Revisiting Makegoods in Media Buys

Fernando Bohorquez, Aaron Goodman, Kathryn Prince Author Article on PETs for Interactive Advertising Bureau

The Protecting Americans’ Data from Foreign Adversaries Act – What Digital Advertisers, Publishers and Ad Platforms Need To Know

5 Things to Address in Advertising Platform Agreements

Aaron Goodman Joins PDMI’s Take 20 Webinar on Data Privacy in 2024

Cookies, Pixels, Tags, Scripts, SDKs: What Are They Really, and What’s All the Fuss About?

The Data Economy and You

Data Dividend: What is Personal Data Worth?

2023 Advertising CLE Webinar Showcase

BakerHostetler Attorneys and Practice Areas Recognized in The Legal 500 2023 Guide

Aaron Goodman and Craig Carpenter Speak on Advertising Law at Technology Law Conference

Compliance concept with icons, virtual screen, businessman touching button

Why Did I Get This Ad? Unpacking the Complex World of Digital Media and Ad Tech

Aaron Goodman, Carolina Alonso and Jack Ferry Address Critical Marketing Issues for Businesses

Is a Data Clean Room the Answer to Your Privacy Woes?

3 Things to Address in Digital Media Agreements

What Even Is Ad Tech?

Digital Assets and Data Management

Advertising, Marketing and Digital Media

Industries

Media and Telecommunications

Privacy Governance and Technology Transactions

Digital Transformation and Data Economy

Intellectual Property

IP & Technology Transactions and Outsourcing

<ul>
<li>Assisted a large social media platform in connection with development of new revenue-generating advertising products and service offerings and with the negotiation of agreements with various ad tech service providers (e.g., measurement, attribution and analytics providers, clean room providers and third-party data providers).</li>
<li>Assisted a large eCommerce and digital advertising platform with development of template terms and conditions for use of its various advertising products and services, including terms of use for its demand side platform and audience creation tools.</li>
<li>Advised social media platforms, eCommerce platforms and various ad tech platforms and providers in connection with privacy compliance issues and legal risks related to advertisers&#8217; use of their pixels and tags.</li>
<li>Advised various brands in connection with compliant strategies for use and monetization of their first-party customer data.</li>
<li>Assisted advertisers in drafting and negotiating various sponsorship agreements.</li>
<li>Assisted a large provider of media viewability, brand safety, ad fraud and contextual targeting solutions in updating its advertiser and publisher agreement templates.</li>
<li>Assisted several clients in the ad tech and digital media space in connection with updating their privacy compliance framework and data protection agreements to comply with new state data privacy laws.</li>
<li>Negotiated and drafted numerous master services agreements between media agencies and their advertiser clients, including some of the world’s most recognized brands.</li>
<li>Negotiated and drafted various agreements with vendors and partners on behalf of media agencies and their advertiser clients: media agreements with publishers and ad networks; data licensing agreements related to licensing data for analytics and ad targeting; technology platform agreements (ad serving platforms, analytics platforms, ad exchanges, SSPs /DSPs/DMPs); data protection agreements (DPAs); and agreements related to content production/social media marketing.</li>
<li>Acted as lead internal counsel to a mobile-focused demand side platform (DSP) which provided advertisers with cross-device/cross-screen consumer targeting, attribution and analytics.</li>
<li>Provided advice in connection with development of new products, features and services in the ad tech and digital media space.</li>
<li>Provided advice related to expansion into new regions.</li>
<li>Advised senior media agency leadership on intellectual property protection, privacy compliance and compliance with advertising rules and regulations (FTC rules and regulations related to native advertising, endorsements and testimonials, and online behavioral advertising; NAI/DAA principles).</li>
<li>Developed contract templates and playbooks to help manage deals efficiently.</li>
</ul>


Aaron B. Goodman

Aaron B. Goodman

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