John P. Ferry

He | Him | His

Associate

Washington, D.C.
T +1.202.861.1594
F +1.202.861.1783

Overview

Jack Ferry brings hands-on experience to the firm’s Advertising, Marketing and Digital Media team as he helps clients navigate regulations in order to run compliant advertising campaigns. He has represented clients before the National Advertising Division (NAD), the Federal Trade Commission (FTC) and state attorneys general, as well as in federal court, on a range of advertising-related matters.

Jack also serves as clients’ day-to-day advertising lawyer, focusing on issues such as claim substantiation, sweepstakes and promotions and social media campaigns. Jack has in-depth experience with laws governing automatic renewals, gambling and sports betting, CBD, loyalty programs, unclaimed property, the TCPA, consumer reviews and children’s advertising.

Select Experience

  • Seconded to both a vertically integrated manufacturer and national retailer as well as an automobile manufacturer to advise on their day-to-day advertising practices and claim substantiation.
  • Represented numerous companies in FTC and state attorney general investigations related to advertising claims.
  • Represented a major food manufacturer before the National Advertising Division in its challenge to a competitor’s disparaging advertisements.
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Experience

  • Seconded to both a vertically integrated manufacturer and national retailer as well as an automobile manufacturer to advise on their day-to-day advertising practices and claim substantiation.
  • Represented numerous companies in FTC and state attorney general investigations related to advertising claims.
  • Represented a major food manufacturer before the National Advertising Division in its challenge to a competitor’s disparaging advertisements.
  • Counseled numerous companies, including an international restaurant chain and an international department store chain, on creating compliant loyalty or rewards programs, including with respect to the California Consumer Privacy Act (CCPA).
  • Advised companies on the sale and distribution of CBD, as well as related claims in advertising.
  • Advised leading wireless carrier on pricing practices for compliance with state and federal law.
  • Drafted and reviewed rules for sweepstakes and contests as part of national advertising campaigns for numerous companies.
  • Advised clothing retailer on green claims related to its sustainable clothing product line.
  • Counseled numerous companies on subscription programs and compliance with the federal law, the Restore Online Shoppers Confidence Act, as well as the many state laws governing automatic renewal.
  • Advised clients on compliance with the Telephone Consumer Protection Act (TCPA).

Recognitions and Memberships

Recognitions

  • The Legal 500 United States
    • Media, Technology and Telecoms: Advertising and Marketing - Transactional and Regulatory (2022)

Admissions

  • Virginia
  • District of Columbia

Education

  • J.D., Duke University School of Law, 2017, cum laude; Duke Environmental Law and Policy Forum, Research Editor
  • B.S.F.S., Georgetown University, 2013

Blog

In The Blogs

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AD-ttorneys Law Blog
FTC One-Ups Itself with One Proposed Rule to Rule All Subscription Services
By John P. Ferry, Linda A. Goldstein, Daniel Kaufman
March 29, 2023
Mornings for advertising lawyers usually start slow – coffee in one hand and phone in the other while we glance at emails. Imagine our surprise the other morning when we saw that the Federal Trade Commission (FTC) had issued a press...
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AD-ttorneys Law Blog
Can I Run March Madness Promotions? And How Legal Is That Bracket Challenge?
By John P. Ferry
March 15, 2023
March Madness is upon us! Whether you’re filling out multiple brackets or studiously avoiding a certain co-worker because your team missed out, odds are you’re aware the annual men’s and women’s college basketball tournaments are here. But...
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AD-ttorneys Law Blog
Folks Might Be Chicken to Using Green Seals After Reading This NAD Case
By John P. Ferry, Randal M. Shaheen
March 3, 2023
Last week, we blogged about an environmental ESG NAD challenge brought by an advocacy group; this week features a blog about an animal welfare ESG NAD challenge also brought by an advocacy group. The challenge was brought by the ASPCA...
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AD-ttorneys Law Blog
The 18th Public Commission Meeting – Highlighting the Awesomeness of FTC Staff
By John P. Ferry, Daniel Kaufman, Randal M. Shaheen
January 20, 2023
The days are short and the nights are long, but at least we have the monthly public Federal Trade Commission (FTC) meeting to keep us entertained and informed during these cold months. And we had a bit of an unusual agenda yesterday. First...
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AD-ttorneys Law Blog
Coinbase Decision Highlights Importance of Official Rules' Dispute Provisions
By John P. Ferry, Linda A. Goldstein
September 19, 2022
In a rare example of a sweepstakes leading to litigation, Coinbase and its promotion agency, Marden-Kane, were sued over a sweepstakes run by Coinbase and administered by Marden-Kane titled “Trade Doge. Win Doge.” As part of that...
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