John P. Ferry

He | Him | His

Associate

Washington, D.C.
T +1.202.861.1594
F +1.202.861.1783

Overview

Jack Ferry brings hands-on experience to the firm’s Advertising, Marketing and Digital Media team as he helps clients navigate regulations in order to run compliant advertising campaigns. He has represented clients before the National Advertising Division (NAD), the Federal Trade Commission (FTC) and state attorneys general, as well as in federal court, on a range of advertising-related matters.

Jack also serves as clients’ day-to-day advertising lawyer, focusing on issues such as claim substantiation, sweepstakes and promotions and social media campaigns. Jack has in-depth experience with laws governing automatic renewals, gambling and sports betting, CBD, loyalty programs, unclaimed property, the TCPA, consumer reviews and children’s advertising.

Select Experience

  • Seconded to both a vertically integrated manufacturer and national retailer as well as an automobile manufacturer to advise on their day-to-day advertising practices and claim substantiation.
  • Represented numerous companies in FTC and state attorney general investigations related to advertising claims.
  • Represented a major food manufacturer before the National Advertising Division in its challenge to a competitor’s disparaging advertisements.
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Experience

  • Seconded to both a vertically integrated manufacturer and national retailer as well as an automobile manufacturer to advise on their day-to-day advertising practices and claim substantiation.
  • Represented numerous companies in FTC and state attorney general investigations related to advertising claims.
  • Represented a major food manufacturer before the National Advertising Division in its challenge to a competitor’s disparaging advertisements.
  • Counseled numerous companies, including an international restaurant chain and an international department store chain, on creating compliant loyalty or rewards programs, including with respect to the California Consumer Privacy Act (CCPA).
  • Advised companies on the sale and distribution of CBD, as well as related claims in advertising.
  • Advised leading wireless carrier on pricing practices for compliance with state and federal law.
  • Drafted and reviewed rules for sweepstakes and contests as part of national advertising campaigns for numerous companies.
  • Advised clothing retailer on green claims related to its sustainable clothing product line.
  • Counseled numerous companies on subscription programs and compliance with the federal law, the Restore Online Shoppers Confidence Act, as well as the many state laws governing automatic renewal.
  • Advised clients on compliance with the Telephone Consumer Protection Act (TCPA).

Recognitions and Memberships

Recognitions

  • The Legal 500 United States
    • Media, Technology and Telecoms: Advertising and Marketing - Transactional and Regulatory (2022)

Admissions

  • Virginia
  • District of Columbia

Education

  • J.D., Duke University School of Law, 2017, cum laude; Duke Environmental Law and Policy Forum, Research Editor
  • B.S.F.S., Georgetown University, 2013

Blog

In The Blogs

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AD-ttorneys Law Blog
Coinbase Decision Highlights Importance of Official Rules' Dispute Provisions
By John P. Ferry, Linda A. Goldstein
September 19, 2022
In a rare example of a sweepstakes leading to litigation, Coinbase and its promotion agency, Marden-Kane, were sued over a sweepstakes run by Coinbase and administered by Marden-Kane titled “Trade Doge. Win Doge.” As part of that...
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AD-ttorneys Law Blog
Why Settle for Taco Tuesday When You Can Have Recurring Tacos – But Is Your Subscription Compliance Program Soft?
By John P. Ferry, Amy Ralph Mudge
January 11, 2022
Subscription marketing is on the rise with some predicting the subscription industry will more than double by 2025. This prediction is fueled partly by the pandemic, no doubt linked to people seeking more streaming services to fill our...
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AD-ttorneys Law Blog
FTC Cracks Down on Endorsements and Reviews
By John P. Ferry, Linda A. Goldstein, Amy Ralph Mudge, Randal M. Shaheen
October 13, 2021
By: Linda Goldstein, Amy Mudge, Randy Shaheen, Jack Ferry and Matt Renick The Federal Trade Commission (FTC or Commission) announced on Oct. 13 a widespread enforcement action against deceptive endorsement practices. The Commission sent a...
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Data Counsel
FTC Puts 700+ Companies on Notice to Expect to Pay Penalties for Any Endorsement Violations
By John P. Ferry, Linda A. Goldstein, Amy Ralph Mudge, Randal M. Shaheen
October 13, 2021
By: Linda Goldstein, Amy Mudge, Randy Shaheen, Jack Ferry and Matt Renick The Federal Trade Commission (FTC or Commission) announced on Oct. 13 a widespread enforcement action against deceptive endorsement practices. The Commission sent a...
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AD-ttorneys Law Blog
NDI Letter Shows CBD's Position Unchanged at FDA
By John P. Ferry, Randal M. Shaheen
August 31, 2021
The 2018 Farm Bill legalized hemp-derived cannabidiol (CBD) at the federal level, but in the nearly three years since then, little has changed from the perspective of the U.S. Food & Drug Administration (FDA). From the start, FDA’s...
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