Careers

Diversity

With 18 offices, from New York to Los Angeles and Seattle to Orlando, we live and work in communities all over the U.S., collaborating across locations, disciplines and even borders. Our experienced, highly ranked lawyers serve businesses wherever they are and wherever they want to go.

Offices

About Us

Pages

Professionals

Thought leadership: blogs, podcasts, videos, publications, events and news

Insights

Services

Pro Bono

Am Law 100 firm with practices in Business, Digital Assets and Data Management, Intellectual Property, Labor & Employment, Litigation and Tax.

Home | BakerHostetler

To Help the New Administration Help Your Industry, You Need an Agency Strategy (Real Estate Finance Journal)

Artie McConnell Comments on Upcoming DOJ Data Security Program in Dark Reading Article

IP Intelligence Report

US Patents Set to Issue 33 Percent Faster from the Notification Date

Alexander Reid Presents Update on Nonprofit Legislation, Regulation at Illinois CPA Society Symposium

Join BakerHostetler for our 2023 Advertising Law Showcase, featuring monthly webinars focused on the issues you may encounter this year.

core/paragraph

All webinars will provide 1.0 CLE credit hour.

Looking forward to the <a href="https://www.bakerlaw.com/insights/2024-advertising-cle-webinar-showcase/">2024 Advertising CLE Webinar Showcase</a>. The first session kicks off <a href="https://bakerlaw.zoom.us/webinar/register/WN_MW2T5tdpRymW_XMqUD4xrg#/registration" target="_blank" rel="noreferrer noopener">January 25</a>.<a id="top" name="top"></a>

core/separator

core/heading

2022 was a year of heightened regulatory scrutiny of some of the key marketing strategies and tools marketers are employing in this rapidly evolving landscape. This webinar will highlight some of this year’s most significant legal and regulatory developments and the challenges they present for marketers in both the real and virtual worlds.

Presenters: <a href="https://www.bakerlaw.com/LindaAGoldstein">Linda Goldstein</a> and <a href="https://www.bakerlaw.com/danielkaufman">Daniel Kaufman</a>

Session 2: Why Did I Get This Ad?&nbsp;Unpacking the Complex World of Digital Media and Ad Tech

The world of digital media, ad tech, and the complexity of the digital advertising ecosystem can be overwhelming. This webinar will address the key things you need to know and keep an eye on in 2023.

Presenters:&nbsp;<a href="https://www.bakerlaw.com/AaronGoodman">Aaron Goodman</a>&nbsp;and&nbsp;<a href="https://www.bakerlaw.com/TaylorABloom">Taylor Bloom</a>

Session 3: The Federal Trade Commission's New Health Product Compliance Guidance

Join Randy Shaheen and Daniel Kaufman as they discuss the Federal Trade Commission’s new Health Products Compliance Guidance. During this webinar, they will share their insights about the new Guidance, highlight areas of particular importance for anyone involved in marketing or analyzing health claims, and explain how this new document differs from the agency’s two-decade-old Dietary Supplement Guidance.

Presenters: <a href="http://www.bakerlaw.com/RandalMShaheen">Randy Shaheen</a> and <a href="http://www.bakerlaw.com/danielkaufman">Daniel Kaufman</a>

Session 4: Compliant Consumer Review Practices

Join Amy Ralph Mudge and Victoria Weatherford as they outline what you need to know to make sure your solicitation, moderation, and posting of reviews pass muster with the FTC, state AGs, NAD, and the courts. They will also discuss troubleshooting the use of third-party review websites.

Presenters: <a href="https://www.bakerlaw.com/AmyRalphMudge">Amy Ralph Mudge</a> and <a href="https://www.bakerlaw.com/VictoriaWeatherford">Victoria Weatherford</a>

Session 5:&nbsp;Advertising and Privacy Issues in the Metaverse

As more and more brands engage with existing and new customers in the metaverse, this webinar will highlight key advertising and privacy issues for how businesses can create customer trust in immersive virtual worlds. Join Linda Goldstein and Jeewon Serrato as they lead&nbsp;this interactive discussion.

Presenters:&nbsp;<a href="https://www.bakerlaw.com/LindaAGoldstein">Linda Goldstein</a> and <a href="https://www.bakerlaw.com/JeewonKSerrato">Jeewon Serrato</a>

Session 6: Emerging Legal Implications with AI in Advertising

From ChatGPT to Dall-E, generative AI tools – those using AI to create content – are capturing imaginations, including those of advertising and marketing teams. Join us for a one-hour webinar in which we provide an overview of what generative AI is and can do, important intellectual property and data privacy concerns, and the regulatory and legislative landscape in the US and abroad.&nbsp; We will also discuss how brands may be able to harness the creativity of this technology while mitigating legal risk.

Presenters:&nbsp;<a href="https://www.bakerlaw.com/nicholelsterling">Nichole Sterling</a> and <a href="https://www.bakerlaw.com/laurenbass">Lauren Bass</a>

Session 7: No Kidding Around, A Children’s Advertising Review

Advertising to children under the age of 13 has long been the subject of scrutiny by lawmakers and regulators. How can brands responsibly communicate their message to audiences in this age group? This discussion will cover strategies and methods to successfully and responsibly broadcast your message to children.

Presenters:&nbsp;<a href="https://www.bakerlaw.com/danielkaufman" target="_blank" rel="noopener">Daniel Kaufman</a>,&nbsp;<a href="https://www.bakerlaw.com/CarolinaAAlonso" target="_blank" rel="noopener">Carolina Alonso</a>&nbsp;and&nbsp;<a href="https://www.bakerlaw.com/MichaelCIngram">Mike Ingram</a>

Session 8: Let’s Get Ethical: Advertising Law Ethics 101

Ethical advertising goes so much further than just ensuring the claims you are making are not deceptive. Learn how to navigate the complex legal and ethical minefield that is advertising in 2023. This program is approved for ethics credit.

Presenters: <a href="https://www.bakerlaw.com/randalmshaheen">Randy Shaheen</a> and <a href="https://www.bakerlaw.com/MichaelCIngram">Mike Ingram</a>

Session 9: Where the FTC is Heading on Privacy Issues and Why it Matters to Advertisers

Even though Congress has yet to enact broad federal privacy legislation, recent FTC actions demonstrate that the agency is not waiting on Congress to act. They are taking a much closer look at how companies are collecting and using data in a wide variety of contexts and negotiating injunctions that more narrowly restrict how companies can use data and suggest the agency may be moving the goalposts considerably. The agency is particularly focused on data used for advertising purposes. Join Randy Shaheen and Daniel Kaufman as they explain the development and evolution of the FTC’s privacy and security authority, the new approaches that we are seeing, and where it might be heading.

Presenters:&nbsp;<a href="https://www.bakerlaw.com/randalmshaheen">Randy Shaheen</a>&nbsp;and&nbsp;<a href="https://www.bakerlaw.com/danielkaufman">Daniel Kaufman</a>

Session 10: What Brands Need to Know About NFTs

Join us for an overview of today’s Web3 ecosystem and a discussion on how brands use NFTs to engage customers and expand into new markets. Topics include how NFTs are used in reward, loyalty, and membership programs, how trademark laws apply to NFTs, and strategies for protecting your brand’s reputation.

Presenters: <a href="/professionals/gerald-j-ferguson/">Jerry Ferguson</a> and <a href="/professionals/veronica-reynolds/">Veronica Reynolds</a>

Session 11: Drafting for Common Risks in Advertising and Media Deals

In this presentation, you will learn how to draft agreements that address the issues and risks commonly found in advertising and media deals, including deals relating to digital media, ad tech, sponsorships and endorsements.&nbsp;

Presenters: <a href="https://www.bakerlaw.com/professionals/janine-anthony-bowen/">Janine Anthony Bowen</a>, <a href="https://www.bakerlaw.com/professionals/craig-c-carpenter/">Craig Carpenter</a>, and <a href="https://www.bakerlaw.com/professionals/aaron-b-goodman/">Aaron Goodman</a>

2023 Advertising CLE Webinar Showcase

Featured Insights

Related Services

Featured Insights