“Sarah is astute, quick to pick up on nuances of business and legal concerns and a joy to work with.”
— Chambers USA 2026
Sarah La Voi co-leads the firm’s national Retail team from Chicago, where she is also the office lead of the Digital Assets and Data Management Practice Group. As a partner on the Advertising, Marketing and Digital Media team, she focuses her practice on commercial negotiations within the advertising ecosystem, including agency agreements, media buys and activations, brand collaborations, sponsorships, digital marketing, influencer protocols, intellectual property and dispute resolution. Business-focused and practical, Sarah counsels clients on forming strategic brand partnerships and creating in-house systems to manage clearance risk operationally. She also assists with retail media networks, brand standards and advertising review and compliance.
