Partners Elizabeth McCurrach and Sarah La Voi co-authored an article for The Licensing Journal titled “A Practical Playbook for Brands Getting into the College Athlete NIL Game.” Published Sept. 1, 2026, the article focuses on the name, image and likeness (NIL) policy, how it came to be, how to go about engaging a college athlete as an endorser of a company’s product or service and best practices when considering an NIL strategy.
