As AI reshapes advertising and media, questions about authenticity, authorization and transparency are becoming harder to answer. Is that influencer, performer, review, or advertisement real or synthetic? Should consumers be informed when content is AI-generated? And if a digital replica is used, was it properly authorized?
Join BakerHostetler attorneys Aaron Goodman and Mike Ingram for a discussion of the legal and compliance issues surrounding synthetic content, including digital replicas, AI influencers, voice clones, fabricated reviews and AI-generated advertising. Topics will include disclosure requirements, endorsements and reviews, advertising claims, obligations to remove unauthorized synthetic content, related enforcement risks and key contractual considerations for brands, creators, publishers and technology providers. Attendees will gain practical insights for addressing compliance risks in a marketplace where authenticity, transparency and trust are increasingly under scrutiny.
Approved for 1.0 CLE credit hour.
Questions: DADMEvents@bakerlaw.com
