Partners Justin Murphy and Amy Ralph Mudge will deliver a session titled “The *Dynamic* Price is Right!” at the Retail Law Conference 2026, Oct. 14-16, 2026, in Kansas City, Missouri. Formatted like an interactive game show, the session will help attendees:
- Work with their businesses to meet customer demands
- Address marketing team requests
- Ensure pricing and fee transparency are compliant with emerging laws
- Understand enforcement priorities on sales price advertising, reference pricing, all-in pricing, junk fee advertising and dynamic pricing
- Anticipate emerging Department of Justice, Federal Trade Commission, state attorneys general and congressional investigation and enforcement priorities
- Understand the antitrust and consumer protection practical risk areas that come with compliant variable pricing strategies
