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Am Law 100 firm with practices in Business, Digital Assets and Data Management, Intellectual Property, Labor & Employment, Litigation and Tax.

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Bisi regularly counsels clients on compliance with emerging U.S. state consumer privacy laws and evolving global data privacy and security frameworks. She works closely with in-house legal, compliance and business teams to design and operationalize privacy programs, assess data governance practices and mitigate litigation and regulatory exposure.

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A core component of Bisi’s practice is advising on the legal and regulatory implications of digital advertising and marketing practices. She provides strategic guidance on the use of cookies, pixels, SDKs and other online tracking technologies; targeted advertising and personalization; consent and preference management; and the intersection of privacy laws with consumer protection and unfair or deceptive practices. Her practice frequently involves evaluating data use and sharing practices within complex adtech ecosystems, advising on third-party relationships, and supporting clients in responding to increasing regulatory scrutiny and enforcement trends.

Bisi advises brands on the structuring, drafting and negotiation of commercial agreements, including sponsorship and brand partnership agreements, influencer and creator contracts, and media buying and advertising placement agreements and the design and operation of customer engagement and retention strategies, including loyalty, rewards and promotional programs. She regularly counsels clients on intellectual property ownership and licensing, retail media networks, FTC endorsement and disclosure compliance, exclusivity and non-compete provisions, and campaign governance issues such as content approval rights and performance metrics.

In addition, Bisi is actively involved in technology transactions, where she advises on data-related risks in commercial agreements, product development and service agreements. She partners with clients to align legal risk management with business objectives, enabling the responsible use of data in complex and highly scrutinized digital ecosystems.

Drawing on her experience across a range of industries, including healthcare, media, telecommunications, retail and digital platforms, Bisi advises on issues spanning employee and consumer privacy, digital product development and data-driven business models. Her work frequently involves helping clients balance data-driven marketing initiatives, innovation and growth with compliance obligations in highly regulated and fast-changing environments.

J.D., Howard University School of Law, 2017, 

B.A., Emory University, 2014

<ul>
<li>Georgia Super Lawyers “Rising Star” (2026)</li>
</ul>


Atlanta

The Privacy Strategist: The Latest CCPA Regulations – Are You Scared Yet?

ADventures in Law

The Protecting Americans’ Data from Foreign Adversaries Act – What Digital Advertisers, Publishers and Ad Platforms Need To Know

Bisi Adeyemo Participates in Data Security and Privacy Symposium

Data Counsel

The Peach State Takes a Bite at Privacy Law

Cookies, Pixels, Tags, Scripts, SDKs: What Are They Really, and What’s All the Fuss About?

Celebrating Black Voices at BakerHostetler

Inspired to Achieve

Staying Fit in the Data Game: A Business Rx for State Consumer Health Data Laws

Tentative Ruling Issued to Delay Enforcement of CCPA Regulations Until March 29, 2024

DADM Attorneys Take Part in Webinar on Cybersecurity Risks in Commercial Transactions

Compliance concept with icons, virtual screen, businessman touching button

Is a Data Clean Room the Answer to Your Privacy Woes?

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Employee Privacy

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Privacy Governance and Technology Transactions

Retail

<h5>Privacy Governance</h5>
<ul>
<li>Regularly counsels clients on the use of tracking technologies, such as cookies and pixels, on online properties (i.e., websites and apps), including considerations related to domestic and international opt in and opt out requirements and litigation risk.</li>
<li>Led a leading provider of massage and skincare services in the U.S. through implementation of comprehensive U.S. state privacy laws, including assessment of data collection practices, development of processes for responding to consumer requests, drafting privacy policies, opt out compliance mechanisms and developing the interfaces for consumer rights requests.</li>
<li>Led large healthcare systems through assessment of the use of tracking technologies on digital online platforms and associated risks, data collection practices and drafting privacy notices.</li>
<li>Counseled a national supermarket on compliance with comprehensive U.S. state privacy laws, intentional privacy considerations and compliance with Section 5 of the FTC Act.</li>
<li>Served as outside counsel for an international medical diagnostic company on its negotiations of international data protection agreements.</li>
<li>Assisted a private equity company and its portfolio companies on data compliance practices within a franchise model.</li>
<li>Regularly advises clients on corporate privacy matters, including data protection agreements, cross-border data transfer mechanisms, intra-group agreements, use of information by benefits service providers and privacy and security aspects of vendor agreements.</li>
</ul>
<h5>Transactional</h5>
<ul>
<li>Served as lead technology outside counsel for an international medical equipment company in its negotiation of customer-side technology agreements, including agreements related to the acquisition of software, managed IT and professional services.</li>
<li>Served as lead privacy and technology subject matter expert for mergers between two streaming services.</li>
<li>Led privacy due diligence on Vivid Seat’s acquisition of Vegas.com.</li>
<li>Regularly draft Terms of Use and Terms of Service that fit unique business needs for clients and takes into consideration litigation risks.</li>
</ul>
<h5>Advertising and Digital Media</h5>
<ul>
<li>Assisted a large social media platform in connection with development of new revenue-generating advertising products and service offerings and with the negotiation of agreements with various ad tech service providers (e.g., measurement, attribution and analytics providers, clean room providers and third-party data providers).</li>
<li>Served as product licensing outside counsel responsible for drafting and negotiating a high-volume of licenses for the U.S. operations of an international brand known for its video games, television series and films and physical brands.</li>
<li>Developed the loyalty program terms for a retailer of beauty and skincare products.</li>
<li>Secondment at a large social media platform, providing legal and privacy product counseling.</li>
<li>Drafted digital media buying agreement for a large streaming platform.</li>
<li>Regularly draft and negotiate advertising and marketing agreements such as influencer agreements, celebrity talent agreements and sponsorship agreements.</li>
</ul>


R. Bisi Adeyemo

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